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Meet Ameer. Store Manager.

Stratford store

I started in Peckham as a weekend Retail Assistant in 2002, working on the shoe department. I remember it quite clearly because, on my first day, I went down to the shop floor to a very messy shoe department and one of the first things my Manager said to me was; "we need to get the store ready for the next day's trade." I just saw shoes everywhere. I couldn’t believe how busy our stores were, the excitement, the pace and the volume – trying to keep on top of it was a challenge. But, I soon got into the swing of it and before I knew it, I was working my way up to Store Manager.

Being recognised

When I became a weekend Supervisor in the Peckham store, I remember my Line Manager asking me if management would be something that would interest me. I think he asked me because I was in the department, really enjoying what I was doing and making a real difference. That was probably the turning point, knowing that my Manager acknowledged my achievements and was giving me feedback. I had every faith in him, and he had a lot of faith in me too, something which I have tried to replicate with my own team.

From one store to the next

My first store manager position was in our Kilburn store and after 7 months there I moved to our flagship stores, Oxford Street East & West. From managing a team of 6 managers to a team of 24 in the space of 7 months was quite a step up. I found it absolutely challenging, but at the same time thrived in the job. I was able to make a real difference in the stores. Now I’m in Stratford – one of our busiest London stores

The structured development plan for me and the team was fantastic and really benefited me in my career.

ameer at work

Next on the cards

The next ambition for me is to be a General or Area manager. A couple of years ago, I never had the confidence to feel that I would be where I am today. To be in the position where I genuinely feel I can progress, it keeps giving me that drive to want to do a little bit more.

The momentum keeps going every single day.

Other reasons to join

Your experience at Primark is about so much more than your job. It’s also about our people and our culture. Our beliefs as a business and our aims for the future. It’s about all the exciting, empowering, amazing things that make us who we are – and you who you are.

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