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Fashion Communications Administrator

Fashion Communications Administrator

Fashion Communications Administrator is a key member of the Global Fashion Communications PR team. Based in Primark HQ in Dublin and working closely across offices with Press Assistants and Press Officers, the Fashion Communications Administrator will ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively.

With a strong interest in the influencer space and awareness of current fashion trends, the Fashion Communications Administrator will demonstrate a creative yet commercial flair and a strong ability to work in a fast-paced and demanding environment.
The Fashion Communications Administrator will also work closely with internal departments and across brand comms to ensure that the team operations run smoothly.

Purpose of role:
The Fashion Communications Administrator will be responsible for the co-ordination of the press office and showroom, focusing on the management of samples, image databases to influencer activations.

Reports to: Fashion Communications Officer

Key Responsibilities:
  • Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
  • Research necessary collateral for press events proposals and seasonal trend activations
  • Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents
  • Be highly proficient at pitching to online press, print and influencers
  • Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar
  • Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
  • Managing of media and influencer gifting, seeding and production of goody bags for media and events
  • Manage the day to day PR samples to media, influencers, external agencies and other Primark international showrooms
  • Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required
  • Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Kantar and our own influencer monitoring system
  • Working on global reports with senior team members
  • Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations
  • Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work
  • Attend relevant team meetings to review progress and identify future objectives for yourself and the department
  • Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools
  • Responsible for up keep of press office - keeping it new and fresh with key product and working with product business partners to ensure this
  • Staying abreast with industry developments, keeping up-to-date on fashion trends, styles, celebrities and the online community in specific markets
Knowledge, skills experience:
  • Graduate with a fashion based and/or PR and marketing qualification
  • At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
  • Full understanding of the social influencer landscape
  • Knowledge of MS Word, Excel, Outlook are essential
  • Adobe Photoshop and InDesign knowledge would be an advantage
  • Demonstrate strong interpersonal and communication skills
  • Exceptional communication skills both written and verbal
  • Be proactive & assertive reacting to key business requirements in a timely manner

The ideal individual will:
  • Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing
  • Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye
  • Have strong interpersonal and communications skills – you must be organised, flexible with excellent brand fashion know how

Learn more about Primark


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