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Dublin - Mary St, Republic of Ireland



Within Merchandising at Primark, our curious, passionate and intuitive colleagues turn strategic challenges into vast opportunities. This means building the best ranges for diverse customers. It means developing ideas that put us at the cutting-edge of fashion retail. It means driving key behavioural and product analysis that has the potential to maximise our success as a business. And it means leading the way for a new and exciting future – for Primark and for your ever-expanding career.

Success profile

What makes a successful merchandiser? Check out the traits we’re looking for and see if you have the right mix.

  • Analytical
  • Collaborative
  • Customer focused
  • Innovative
  • Agile and adaptable
  • Strategic and commercial mindset
Our workplace isfast, smart and ever-changing.

There are opportunities around every corner – for everyone, no matter their experience. Here, we go beyond the everyday to deliver high fashion at low prices – driving exciting projects forward as a diverse team of leaders and learners. This opportunity comes with plenty of autonomy and every voice is valued and respected. We work in amazing open plan spaces, aiding collaboartion and innovation. We seamlessly blend fast-paced thinking with a unique family vibe. And we give you the tools you need to thrive.

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We've a great culture, it is incredibly fast paced but that drives opportunity and every function works towards the same goal to drive the business forward. I've made some great friends from my time at Primark, there is a very good social side to the company.

Benefits and Rewards

  • Healthcare and Wellbeing

    With your Healthcare covered by Primark, you can count on us to provide some peace of mind. Our on-site gym, and selection of fitness classes, put your goals within reach. Plus, our social committee is here to bring some fun to the workplace – driving that all-important balance.

  • Your Day Your Way

    Flexible working should be work that fits around you and Primark. It's about using your time in the best way – as long as you hit 37.5 hours a week, you can choose how you work around our 9.30 – 4.30 core hours. We enjoy hybrid working at its best, which is activity driven and agreed as a team. And we even offer early Finish Fridays – where you can finish at 2pm, ready for the weekend!

  • Professional Development

    We'll give you every opportunity to thrive with us at Primark. Through our digital learning platform, you can develop personally and professionally – gaining the skills you need to build a successful career. And you can expect a whole world of support from your managers and leaders, with training and coaching at your fingertips.

  • Relocation Support

    Applying from abroad? We offer relocation support to all colleagues. We'll support you with travel to Dublin, temporary accomodation on arrival, and an allowance towards your first month's rent and deposit. We also provide help with your property search and support with school searches if needed.

  • Holidays

    Enjoy 27 days annual leave with the option to buy an additional five days at the begining of the holiday year. Our holiday year runs from January to December and includes nine paid public holidays.

  • Bonus Scheme

    Our bonus scheme rewards the hard work you put in all year round. So you can enjoy an extra well done as a little thank you from us.

Your Career Path Your Career Path
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Where you’ll be working

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The role


Bring Primark products to millions worldwide
You know your passing trends from timeless styles, but more importantly you know exactly when and how to deliver the products our customers want more than anything. From our Head Office in the heart of the city centre, you will lead your team to success as we strive to make quality, sustainable fashion affordable for all. This is your opportunity to be part of a global minded, socially conscious brand that grows by the day with no signs of slowing down.

What you’ll do as a Merchandiser
As a Merchandiser at Primark, you’ll play a critical role in the delivery of the product strategy in Primark. In partnership with the Buying teams, you will be responsible for building and delivering your section strategy through strong commercial, analytical and influencing skills.

As a senior leader, you are empowered to build, coach and develop an engaging and high performing team and are expected to support Primark’s culture of an inclusive and diverse environment.

What we’re looking for

An experienced strategic merchandiser with strong leadership skills.

Effective communicator - Bring a strong ability to influence key stakeholders, engage your team and present strategies.

People-minded leadership - Use your passion for people to develop your team, share constructive feedback and coach your colleagues to excellence. You’re able to implement change and build strong relationships with members of your own team and the wider business.

Driving business - Support the Head of Merchandising in continually seeking to identify new opportunities to enhance our value proposition, while supporting the departmental delivery of sales, markdown, stock turn and contribution budgets.

Strategically minded - Develop option plans, set targets for the Buying team and influence the range building process through regular range review meetings. In addition, you’ll develop financial framework which considers market trends, historical trends and financial targets.

Future-oriented - Work with the Head of Merchandising to agree all financial macro-targets, will be responsible for forecasts and sign off on actions. You’ll identify future risks.

Trend-spotter - Manage the seasonality of our ranges with your team and drive key decisions that impact our product designs and selections.

Data-driven innovator - Respond to performance changes with innovative solutions and base your decision on data. You’ll use insights to identify future trends and act on these quickly.

Why work with us?

At Primark, we know how hard everyone works to help achieve our business goals. We believe in acknowledging these efforts with competitive salaries and a rewarding bonus scheme. We'll also provide you with a progressive career path, because clear advancement is what we’re all about at Primark. We’re always open when talking about your development and we offer lots of training – whether it’s inhouse or sending you on courses. We’re big believers in rewarding hard work, which is easier to achieve with our teams being so close and forever willing to help out.

There’s a lively culture here, and it’s easy to get to know each other in a truly warm atmosphere. A buzzing hub of activity, our Dublin Head Office is an innovatively designed space that sits above our very first Primark store so you can see the results of your hard work flying off the shelves for yourself. Our generous relocation support ensures that you will settle into your new home/environment with comfort and ease.

Flexible working means you can use your time effectively and plan around your schedule. We work within a unique hybrid model here, so your day really works around you. Plus, we’re well equipped for a healthy lifestyle with our own café, canteen, and gym.

Relocating to Dublin
We’re building a truly global team in Dublin. You’ll find many reasons to relocate besides the career opportunity. Dublin is a friendly, vibrant, cosmopolitan city that has attracted businesses and people from all over the word. The social scene is legendary, and there’s lots going on if music, the arts or sport is your thing. The beautiful Irish countryside and coastline are on the doorstep too. Plus, Primark will offer relocation support to ensure your move to Dublin is an easy transition for you.

Does the fast pace and trend-setting world of Primark sound like the place for you? Put your creative, analytical and future-first mind to work. Apply now to join our Merchandising team in Dublin.

Learn more about Primark


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  • Buying & Merchandising, Dublin, Leinster, IrelandRemove