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Visual Merchandising Assistant

Role:Visual Merchandising Assistant
Purpose of Role:
  • To be an ambassador for Visual Merchandising within store.
  • Implement and deliver an inspiring visual proposition for the Primark brand, to enhance the customer experience and to maximise sales through visual techniques.
Reports to:Visual Merchandising Manager / Visual Merchandising Supervisor / Store Manager
Key Responsibilities
  • Work with VM Manager / VM Supervisor / Store Manager to deliver VM look and feel across the store.
  • Overall accountability to Implement and maintain windows
  • Influence and guide store teams.
  • Lead by example and aim to be seen as an expert within the store
Key Responsibilities:
  • Implement campaigns in a timely and effective manner as instructed by company guidelines and in line with instructions from VM Manager / VM Supervisor / Store Manager
  • Accountable to deliver excellence in our windows
  • Understand and share latest trends (social & local market) ensuring this is reflected in mannequin product selection and styling
  • Knowledgeable of product range, equipment, stock density and linear efficiencies to influence decision making in store
  • Implement the Store of Excellence standard within your store
  • Communicate information on trends, key lines and visual principles
  • Keeping the team up to date with current and upcoming VM activity
  • Support with best practise for campaigns, windows and visual merchandising principles
  • Managing the POS
  • Work with store management teams to implement floor moves
  • Liaise with store management to ensure effective stock maintenance relating to VM displays (planning, awareness of stock availability and ordering systems)
  • Support cost control initiatives (POS allocations, equipment fit for purpose and secure etc.)
People & Relationships
  • Manage upwards effectively whilst maintaining relationships and discretion at all levels
Key Skills and Behaviours:
  • Ability to build relationships at different levels
  • Creative and Inspirational
  • Customer focused
  • Sales driven
  • Loves fashion and awareness of latest trends
  • Genuine Love of the Primark brand
  • Strong communication and listening skills
  • Ability to prioritise workloads
  • Self-motivated
  • Previous VM and Retail experience
  • Qualified to GCSE level (or equivalent) in Mathematics / English / Art / Fashio
Performance Matrix

Customer Focus
  • Proactively meets the expectations of Primark customers
  • Makes time to understand the fundamental needs of Primark customers and puts in place methods to get an in-depth understanding of the market
  • Coaches others to adopt the customer’s perspective
  • Team Work
  • Builds trust and respect among fellow team members and accepts group decisions, values the input and know-how of other team members
  • Willingly accepts responsibility for the whole team, identifies areas of potential conflict within the team and takes action to resolve them
Communication & Influence
  • Communicates regularly and confidently in an appropriate format and style
  • Written and spoken work contributions are clear and concise
Quality Focus
  • Pays attention to detail and ensures own work is error free. Seeks to improve the quality of own output
  • Regularly reviews own work to ensure it is to the standards which are required for the role
  • Responds positively to feedback about their attention to quality
Analytical & Problem Solving Skills
  • Breaks things down logically into smaller parts to identify the basic requirements, makes comparisons and weigh up options
  • Checks that data is accurate
  • Identifies patterns, trends and missing information and applies past experience to identify potential benefits or problems
Planning & Organisation
  • Works in an organised manner, manages workload efficiently so that required tasks are done at the right time and with accuracy
  • Manages own time effectively, understands and prioritises which tasks need to be done first in line with team objectives and avoids wasting time
Focus & Drive
  • Creates a goal focused culture by encouraging innovative thinking to achieve goals more effectively
  • Encourages others to exceed goals and monitors long term goals for self and direct reports (where applicable)
  • Consistently look for ways of doing things more efficiently and ensures changes are captured and disseminated, so that they bring long term business benefits
  • Delivers what is required to get the job done to required standard and on time.
  • Takes pride in their work and makes an effort to avoid inefficiency
Developing Self & Others
  • Active interest in personal development, recognising own strengths and weaknesses and areas for improvement
  • Takes responsibility for ensuring own development needs are reviewed and met. Seeks and responds to feedback
  • Spends time training and coaching teams


Learn more about Primark


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  • Retail Assistants, Hounslow, England, United KingdomRemove