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Fashion Communications Assistant

Role: Fashion Communications Assistant

Purpose of role: The Fashion Communications Assistant will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of influencer activations, samples, gifting, relevant image databases and assets.

Location:London

Key Responsibilities:
  • Manage the day to day PR samples to influencers, VIPs, media, external agencies and other Primark international showrooms
  • Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required
  • Responsible for upkeep of press office - keeping it new and fresh with key product and working with product business partners to ensure this
  • Responsible for running of London content studio - working with senior team members to ensure content is created with a Primark look and feel
  • Managing of media and influencer gifting, seeding and production of goody bags for media and events
  • Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work
  • Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging social media platforms & tools
  • Managing and filing of press folders and reference material, archiving press clippings and influencer content. Tracking all brand coverage received daily through media monitoring service and our own influencer monitoring system
  • Working on global reports with senior team members
  • Working on influencer reports and briefs with senior team members
  • Assistance with ad-hoc day-to-day fashion communications activity, press & influencer events, in-store events, influencer activations and gifting
  • Attend relevant team meetings to review progress and identify future objectives for yourself and the department
  • Staying abreast with industry developments, keeping up-to-date on fashion trends, styles, celebrities and the online community in specific market
  • Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
  • Research necessary collateral for launch proposals and seasonal trend activations
  • Write all types of effective global PR materials including drafting mailers, press releases and influencer briefing documents
  • Be highly proficient at pitching to influencers, online press and print media
  • Keep an updated calendar of comms in line with wider brand comms marketing calendar
  • Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
  • Communication with internal and external stakeholders, including brand business partners, the social media team, studio team, global fashion PR agencies, influencers and talent agents
Essential knowledge, education, skills and experience:
  • Graduate with a fashion based and/or PR and marketing qualification
  • At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
  • Keen awareness and interest in the social influencer landscape
  • Knowledge of MS Word, Excel, Outlook are essential
  • Adobe Photoshop and InDesign knowledge would be an advantage
  • Demonstrate strong interpersonal and communication skills
  • Exceptional communication skills both written and verbal
  • Be proactive & assertive reacting to key business requirements in a timely manner

Personal Attributes:
  • Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing
  • Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye
  • Have strong interpersonal and communications skills – you must be organised, flexible with excellent brand fashion know how
  • Pro-active person with a can do attitude

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status


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