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Fashion Communications Coordinator

Role: Fashion Communications Coordinator

Purpose of role: To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function

Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand

Reports to: Fashion Communications Officer

Location: London

Key Responsibilities:
  • Support the execution of the global brand PR Strategy, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark
  • Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases
  • Be highly proficient at pitching brand campaigns to online press, print and influencers
  • Support the senior PR management team on international agency management and projects – with a focus on Northern Europe
  • Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners
  • Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners
  • Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand
  • Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage
  • Work with and develop the PR skills of the PR Assistants and Administrators, ensuring the smooth running of sample and image management, the press office, showroom and store appointments
  • With cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
  • Work closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner

Knowledge, skills experience:
  • At least 2 – 3+ year’s work experience working at a PR agency or in-house in a PR/Marketing team
  • Fashion PR experience in fashion / retailing
  • Knowledge of MS Word, Excel, Outlook and Photoshop are essential
  • Demonstrate strong interpersonal and communication skills
  • Attention to detail and accuracy are essential
  • Excellent communication skills both written and verbal
  • Ability to use own initiative
  • Be proactive and assertive reacting to key business requirements in a timely manner
  • A fashion forward, commercially aware and social savvy individual with a creative eye
  • Have a thorough knowledge of the fashion business, public relations, marketing and social media
  • Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment
  • A flexible approach to work and be capable of handling multiple priorities in a fast-paced environment
  • Pro-active
  • We want a vivacious confident individual who possesses a can-do attitude to join our close-knit team
  • Creative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in place
  • Analytical and strategic thinker
  • Media and influencer relationships

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