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Fashion Communications Placement

Are you looking for a placement year as part of your degree? Are you looking for experience in a fast paced, vibrant, exciting Global company? Do you love Fashion?! We may just have the perfect placement programme for you!

The Fashion Communications administrator is a key member of the Fashion Communications team, working closely with the Press Assistants and senior team members. The Fashion Communications Administrator will ensure the day to-day elements of the PR office are working efficiently and effectively. With strong awareness of fashion and influencer trends, creative yet commercial flair and ability to work in a fast-paced demanding environment. The Fashion Communications Administrator will also work closely with internal departments to ensure that Fashion Communication operations run smoothly.

Purpose of role: The Fashion Communications Administrator will be responsible for the co-ordination of the functioning press office & showroom; focusing on the management of samples, from stores and buying offices and the image databases.

Reports to: Fashion Communication Officer

Start date: Summer 2020

Location: London

Duration: 12 months

Salary: £19,000

Closing Date:19th January 2020

Assessment Centre: 19th February 2020

Key Responsibilities:
  • Tracking, scanning and archiving of all relevant brand fashion, influencer and business press coverage
  • Compiling coverage reports; including weekly coverage and campaign based reports
  • Working with all international Fashion Communications teams
  • Managing store press appointments and store sample send outs – working with the in-store teams
  • Supporting the senior team members on all influencer activity, including gifting, sample send outs and coverage reports
  • Responsible for showroom management, including sample call ins and returns, tracking of samples, as well as ensuring the showroom is presentable at all times
  • Helping the PR team to strengthen the internal buying team relationships and become a key link between internal departments and PR
  • Handling price and image requests from print and online media when required
  • Managing and maintaining the Primark PR Shots libraries on a weekly basis, ensuring all territories have updated image libraries and communicating this to the teams
  • Assisting senior team members with special projects and events on an adhoc basis
  • Keeping up-to-date with industry developments, fashion trends, influencers, celebrities and the online community
  • Attending relevant team meetings to review progress and identify future objectives for yourself and the department
Knowledge, skills experience:
  • Studying for a fashion based and/or PR/Marketing qualification
  • Knowledge of MS Word, Excel, Outlook and Photoshop
  • Excellent communication skills, both written and verbal
  • Experience of working in a fast paced environment, with excellent organisational and time management skills
  • Be proactive & assertive, able to react to key business requirements in a timely manner

The ideal individual will:
  • Be an enthusiastic learner with a firm understanding of fashion industry with a positive approach to PR and the fashion media (print and online)
  • Be a style conscious, fashion obsessed, independent thinker with an attention for detail and a creative eye
  • Have strong interpersonal and communications skills – you must be organised and flexible with excellent brand fashion know how
  • Be a pro-active person with a can do attitude – no job too big or small
In order to be considered for this role you must be currently studying a relevant subject at University, seeking a placement year as part of your course and be able to start in Summer 2020. Please apply through the Primark Careers website and include a CV and Cover Letter that has details of your motivation for applying.


We are fully committed to supporting people with a disability in applying for our vacancies. If you have a disability and require support throughout the recruitment process you can contact us here disABILITY@primark.co.uk and let us know what adjustments you may need.

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