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Art Director


Art Director
Reports To: Senior Art Director
Team: Creative
Location: Manchester

Purpose of the Role:
  • In this role you will be responsible for website photography for Women’s, Men’s and Kid’s fashion. Working to an agreed lighting brief and style-guides, you will work closely with Photographers, Producers, Models, Stylists, Hair and Make-Up Artists and Casting Directors. You will be responsible for briefing the photographic teams and the selection of content, casting models for Women’s, Men’s and Kid’s departments.
  • This is a great opportunity for an established Art Director for a role which is heavily focused on website content. This role will be a studio-only position, however there may be the opportunity to carry out creative shoots.
Duties & Responsibilities:​​​​​​​
General Duties & Responsibilities:
  • Produce clear creative decks to communicate shoot plans for website content, using knowledge of Adobe Creative suite.
  • Responsible for briefing Photographers, Stylists and Hair & Make-up artists with an expert eye for detail. Ensuring that
  • Edit selects and manage post-production critical paths
  • Art Directing for fashion and still life shoots, ensuring all visuals are on brand
  • Responsible for casting Women’s, Men’s and Kid’s models for web usage. It is essential this person has a keen eye for casting and is capable of interpreting Primark’s casting and brand guidelines and bringing them to life online.
  • Daily briefing of teams and selection of suitable content for Primark’s website and other digital platforms.
  • Keep updated on workload and manage time effectively to ensure deadlines are met. In this role, you will be responsible for managing 4 x model bays and 5 x still life bays.
  • Have a thorough understanding of latest Women’s, Men’s, Kids fashion and photographic trends
  • Excellent brand and competitor knowledge
  • Develop and maintain relationships with photographers, film makers, illustrators, designers and their agents for Brand Creative and work strategically with other creative leads in the business to ensure the strongest approach to external talent
  • Ensure set budgets are adhered to within the creative scope
  • Provide support & assistance to the Head of Creative and wider Production team

  • Foster a positive, ambitious team atmosphere and a culture of collaboration amongst the Primark team and freelance colleagues.
  • Play a key role in identifying and engaging the best creative talent to work with Primark
Skills & Experience:​​​​​​​
Creative Expertise:
  • A proven track record within a fashion environment with a portfolio displaying relevant work. Experience creating website content to a set brief essential.
  • Excellent verbal and visual communication skills
  • Working knowledge of Adobe Creative Suite and Image Capture
  • Experience of working within a creative studio and delivering to schedule
  • Have a passion for fashion and photography

Commercial Awareness:
  • A good understanding and awareness of consumer behaviour.
  • The ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationship

Strategic Thinking:
  • Proven demonstrable experience of developing a credible brand and creative strategy
  • Recognised for generating innovating ideas
  • Ability to make tough decisions in creative environment

  • A collaborative approach to working relationships
  • Proven success at building strong effective relationships, particularly with creative talent

Other Skills/Knowledge/Experience:
  • 3+ years of experience as an Art Director or Stylist essential
  • Ability to interpret fashion trends and translate them into commercial creative for Primark
  • Innovate & creative blended with common sense & commerciality
  • Energetic & driven individual with a strong record of driving collaboration, communication, and innovation
  • Competition and industry aware
  • A strong creative and structured approach
  • Proven track record of working within a diverse team in a multi-site environment
  • Willing to travel and enjoys travelling for work
  • Ability to work under pressure in a fast-paced environment/ “can do” attitude

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