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Art Director

Job Title:Art Director
Reports To:Senior Art Director
Location:Reading, United Kingdom
Job-Type (Full-Time/Part-Time/Fixed Term)Fixed Term (Maternity Leave Cover)

Purpose of the Role:
  • The Art Director will be responsible for Art Direction and shoot planning for Women’s, Beauty, Men’s and Kids fashion shoots on location and studio for both stills and motion. Working closely with Marketing, Product Business Partners and the Creative Team to conceive photo shoots that ensure the brand aesthetic is being successfully translated on all touch points, on time and within budget constraints.
  • They will be responsible for directing and planning photography and film in studio and on location. Producing clear and concise creative decks. Briefing Photographers, Stylists and Hair & Make Up artists. Casting models for Women’s, Beauty, Men’s & Kids departments.
Duties & Responsibilities:General Duties & Responsibilities:
  • Produce clear creative decks to communicate shoot plans
  • Able to brief Photographers, Stylists and Hair & Make-up artists and have an expert eye for detail
  • Edit selects and manage post-production critical paths
  • Art Directing for fashion, beauty, still life shoots, video & social media ensuring all visuals are on brand
  • Work with the Senior Creative to develop the Primark visual brand identity ensuring this is central to all creative projects
  • Have a thorough understanding of latest Women’s, Men’s, Kids fashion and photographic trends
  • Excellent brand and competitor knowledge
  • Keep updated on workload and manage time effectively to ensure deadlines are met
  • Collaboration with colleagues across Primark on understanding the views of the customer and representing our Brand
  • Develop and maintain relationships with photographers, film makers, illustrators, designers and their agents for Brand Creative and work strategically with other creative leads in the business to ensure the strongest approach to external talent
  • Ensure set budgets are adhered to within the creative scope
  • Work in partnership with the Buying, Merchandising & Design function to further evolve and develop our fashion offer to enable Primark to be a fashion leader. Involvement in product sign off, and strategy meetings
  • Partnering with design teams to understand the key looks and trends for the season enabling us to build amazing campaigns
  • Bring new and original ideas about pushing the brand forward while setting the bar higher
  • Create an image bank which could be utilised by all parts of the business
  • Provide support & assistance to the Head of Creative

Creative Strategy:
  • Help develop and define the creative and visual positioning for Primark
  • Ensure all creative is relevant and appropriate in all the different regions in which Primark operates
  • Ensure adherence to brand guidelines in the delivery of creative.
  • Foster a positive, ambitious team atmosphere and a culture of collaboration within the Creative team
  • Play a key role in identifying and engaging the best creative talent to work with Primark
Skills & Experience:
Creative Expertise:
  • A proven track record within a fashion environment with a portfolio displaying relevant work
  • Excellent verbal and visual communication skills
  • Knowledge of Adobe Creative Suite
  • Experience of working within a creative studio and delivering to schedule
  • Have a passion for fashion and photography

Commercial Awareness:
  • A good understanding and awareness of consumer behaviour.
  • The ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationship

Strategic Thinking:
  • Proven demonstrable experience of developing a credible brand and creative strategy
  • Recognised for generating innovating ideas
  • Up-to-date knowledge in Internet, Mobile and Digital Media, and have a deep understanding of the opportunities as well as the concerns for Creative in a digital age
  • Ability to make tough decisions in creative environment

  • A collaborative approach to working relationships
  • Proven success at building strong effective relationships, particularly with creative talent

Other Skills/Knowledge/Experience:
  • Two years’ experience in Fashion Retail
  • Experience or knowledge of interiors an advantage
  • Ability to interpret fashion trends and translate them into commercial creative for Primark
  • Innovate & creative blended with common sense & commerciality
  • Energetic & driven individual with a strong record of driving collaboration, communication, and innovation
  • Competition and industry aware
  • A strong creative and structured approach
  • Proven track record of working within a diverse team in a multi-site environment
  • Willing to travel and enjoys travelling for work
  • Ability to work under pressure in a fast-paced environment/ “can do” attitude

Learn more about Primark


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