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Copywriter

Job Title:
Copywriter

Reports To:
Lead Copywriter

Team:
Brand & Marketing

Location:
Reading, UK

Job-Type
Full-time, Permanent

Purpose of the Role:
We’re looking for a passionate and talented Copywriter; this is a brilliant opportunity for someone with a flair for writing and a love for fashion. If you’re up for the challenge and want to work in a rewarding environment, this could be the job for you.

This is a new and exciting role; you will be expected to be positive, organised and a real team-player, with a high level of energy and a passion for the Primark brand. You will be balancing your time between writing and editing product copy, supporting with editorial content and monitoring content on Primark.com.

Duties & Responsibilities:
  • Writing short product descriptions based on style guides, product information and product images
  • Proven exemplary copy writing experience
  • The ability to work quickly and efficiently with a strong eye for detail and catching errors
  • Proof-reading editorial content for the website, ensuring the brand tone of voice reflects the customer and our brand
  • Exceptional multitasking ability with outstanding organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising workload
  • Support with developing the look and feel of all editorial content, targeting the correct audience for the brand and drawing in new customers
  • Proactively pitch new feature ideas to create fast-paced, trend-led content
  • Ensuring our content is optimised for SEO
  • Working with in-house Buying teams to build internal communications and understanding of the latest collections
  • Work with colleagues in the wider Marketing and Creative teams to ensure ‘one voice’ across all product content, editorial pieces and seasonal campaigns
  • Support with on-going site quality control, ensuring all copy, images and content are accurate and of a high quality
  • Work as part of a cross-functional team to deliver on site elements of larger scale integrated campaigns

Skills & Experience:
Skills:
  • Strong writing skills – ability to tailor text to customer needs and brand tone of voice
  • Keen eye for detail
  • Optimistic and solution-orientated with a can-do attitude
  • Natural interest in the fashion industry and a passion for the Primark brand
  • An infectious obsession with the latest trends and developments
  • Thrive in fast paced environment
  • Able to seamlessly switch between tasks and objectives
  • Self-motivated and focused
  • Ability to develop strong working relationships with variety of departments
  • Great organisational and time-management skills, with ability to work to tight deadlines
  • Tech savvy – able to quickly grasp and adopt new systems and ways of working

Experience:
Essential:
  • Degree in English, Fashion Journalism or similar
  • Experience writing creative content, whether for a website, blog, social media or marketing purposes
  • A proven ability to work quickly and efficiently with accuracy and attention to detail
  • Experience working successfully within a team

Desirable:
  • Experience within the fashion industry
  • Experience with Photoshop
  • Knowledge of SEO
  • Experience working with CMS software / programmes
  • Strong knowledge of social media channels
Apply

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  • Marketing & Brand, Reading, England, United KingdomRemove