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Reports to: Lead Copywriter
Team: Digital
Location: Reading
Full time, permanent

We’re looking for a passionate and talented Copywriter; this is a brilliant opportunity to join a growing and evolving team who are looking to drive the Primark digital experience forward. The role would suit someone with a flair for writing and a love for fashion. If you’re up for the challenge and want to work in a supportive & rewarding environment, this could be the job for you.

This exciting role is pivotal in the planned growth of the business; you will be expected to work efficiently, be organised and be a real team-player whilst working as part of a cross-functional team. You will be balancing your time between writing product copy, supporting with editorial content and monitoring content on

The Copywriter will have the following responsibilities:
  • Writing short product descriptions based on style guides, product information and product images
  • The ability to work quickly and efficiently with a strong eye for detail and catching errors
  • Proof-reading editorial content for the website, ensuring the brand 'tone-of-voice' reflects the customer and our brand
  • Exceptional multitasking ability with outstanding organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising workload
  • Support with developing the look and feel of all editorial content, targeting the correct audience for the brand and drawing in new consumers
  • Proactively pitch new feature ideas to create fast-paced, trend-led content
  • Ensuring our content is optimised for SEO
  • Working with in-house buying teams to build internal communications and understanding of the latest collections
  • Work with the wider Marketing and Creative teams to ensure ‘one voice’ across all product content, editorial pieces and seasonal campaigns
  • Support with on-going site quality control, ensuring all copy, images and content are accurate and of a high quality
  • Work as part of a cross-functional team to deliver on site elements of larger scale integrated campaigns

  • Strong writing skills – ability to tailor text to customer needs and brand tone of voice
  • Keen eye for detail
  • Optimistic and solution-orientated with a can-do attitude
  • Natural interest in the fashion industry and a passion for the Primark brand
  • An infectious obsession with the latest trends and developments
  • Thrive in fast paced environment
  • Able to seamlessly switch between tasks and objectives
  • Self-motivated and focused
  • Ability to develop strong working relationships with a variety of departments
  • Great organisational and time-management skills, with ability to work to tight deadlines
  • Tech savvy – able to quicky grasp and adopt new systems and ways of working

  • Degree in English, Fashion Journalism or similar
  • Experience writing creative content, whether for a website, blog, social media or marketing purposes
  • A proven ability to work quickly and efficiently with accuracy and attention to detail
  • Experience working successfully within a team
  • Experience within the fashion industry
  • Experience with Photoshop
  • Knowledge of SEO
  • Experience working with CMS software / programmes
  • Strong knowledge of social media channels

Learn more about Primark


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  • Marketing & Brand, Reading, England, United KingdomRemove