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CRM Campaigns Manager

Role: Campaign Officer
Reports to: CRM Manager
Team: Digital
Location: Reading - with flexibility due to hybrid working
Full time, permanent

Are you a hands-on CRM Campaign Manager with specific Salesforce Marketing Cloud experience? We’re looking for a passionate and experienced digital CRM Campaign Officer. This exciting new role is vital to put our best foot forward to deliver our new CRM programme. You will work with relevant functional teams across the Primark business as part of the Primark CRM Team. You will be joining a fast paced, commercial environment, with the opportunity to work with key stakeholders across the Primark business.

The Campaign Officer will have the following responsibilities:
  • Working alongside the CRM Manager, decide and design the “how” and “who” for all direct outbound CRM.
  • Help to develop and manage multichannel communication programs and identify added value communication strategies
  • Own our CRM channel calendar – and ensure this scales up to the bigger picture in the overall Brand/Content calendar.
  • Deliver our new campaign processes and ensure QA is at the highest level.
  • Work closely with the Content and Brand team on planning and optimisation opportunities.
  • Work with various partners on accelerations, trouble shooting and roll out of new functionalities.
  • Help to champion a data-driven approach to CRM, using numbers to influence and enhance storytelling and retention
  • Manage CRM assistant team who will be focussed on the day-to-day execution of campaigns - you will support the development of our campaigns team and help to coordinate whatever training required.

  • Thrive in fast paced environment; able to deliver solutions in face of unforeseen obstacles and challenging business requirements.
  • Possess in-depth knowledge of CRM and be comfortable with delivering a campaign calendar
  • Confident project manager with ability to communicate fluently with a variety of stakeholders in different areas and at varying levels of seniority across business
  • Detail-orientated/attention to detail; able to take responsibility for quality CRM campaign output
  • Ability to lead, influence and coach others to deliver results driven, high quality work
  • Interest in the fashion industry and a passion for the Primark brand

  • 3+ years experience working in CRM
  • Extensive working knowledge of Salesforce marketing cloud and core CRM principles
  • Strong technical aptitude
  • Significant experience with email marketing and working with third party agencies (creative)
  • Open, collaborative communication style to build connected, balanced relationships
  • Basic working knowledge of HTML and AmpScript
  • Experience with SQL would be useful
  • Experience with ecommerce platforms or the retail industry would be useful, but not essential

Learn more about Primark


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  • Marketing & Brand, Reading, England, United KingdomRemove