Skip Navigation

Lead Copywriter

Job Title:
Lead Copywriter

Reports To:
Digital Content Manager

Team:
Brand & Marketing

Location:
Reading, UK

Job-Type
Full-time, Permanent

Purpose of the Role:
We’re looking for a passionate and talented Lead Copywriter; this is a brilliant opportunity for someone with a flair for writing and a love for fashion. If you’re up for the challenge and want to work in a rewarding environment, this could be the job for you.

This is a new and exciting role; you will be expected to be positive, organised and a real team-player, with a high level of energy and a passion for the Primark brand. You will be balancing your time between writing and editing product copy, supporting with editorial content and monitoring content on Primark.com.

Duties & Responsibilities:
  • Work with the Digital Content Manager to set direction for product copy on Primark.com, including writing style guides and training junior team members
  • Write short product descriptions based on style guides, product information and product images
  • Oversee, edit and approve copy written by more junior team members
  • Manage translation of product copy, working with existing translation agency
  • Proof-read editorial content for the website, ensuring the brand tone of voice reflects the customer and our brand
  • Develop the look and feel of all editorial content, targeting the correct audience for the brand and drawing in new customers
  • Proactively pitch new feature ideas to create fast-paced, trend-led content
  • Ensure content is optimised for SEO, informing the team of best-practice developments
  • Work with in-house Buying teams to build internal communications and understanding of the latest collections
  • Work with colleagues across the wider Marketing and Creative teams to ensure ‘one voice’ across all product content, editorial pieces and seasonal campaigns
  • Support with on-going site quality control, ensuring all copy, images and content are accurate and of a high quality
  • Support the wider digital team in relation to the overall site content management and supporting processes
  • Work as part of a cross-functional team to deliver on site elements of larger scale integrated campaigns

Skills & Experience:
Skills:
  • Ability to set direction for more junior colleagues
  • Strong writing skills – ability to tailor text to customer needs and brand tone of voice
  • Meticulous eye for detail
  • Optimistic and solution-orientated with a can-do attitude
  • Natural interest in the fashion industry and a passion for the Primark brand
  • An infectious obsession with the latest trends and developments
  • Thrive in a fast-paced environment
  • Able to seamlessly switch between tasks and objectives
  • Self-motivated and focused
  • Ability to develop strong working relationships with variety of departments
  • Great organisational and time-management skills, with ability to work to tight deadlines
  • Tech savvy – able to quickly grasp and adopt new systems and ways of working

Experience:
  • 3-4 years’ experience in a related role; proven experience of writing and developing digital content, ideally within the fashion industry
  • Degree in English, Fashion Journalism or similar
  • Experience successfully managing a team or supervising junior colleagues
  • A proven ability to work quickly and efficiently with accuracy and attention to detail
  • Knowledge of SEO and how to optimise content for this
  • Experience working with CMS software / programmes
  • Strong knowledge of social media channels
  • Experience with Photoshop
Apply

Learn more about Primark

SIGN UP FOR EMAIL JOB ALERTS

If you would like to sign up for email job alerts for future roles with Primark you can do so using the form below. We will only use the details you provide below to inform you about future vacancies that match your search criteria if and when they become available. The details you provide on this page will not be used to send unsolicited communication and will not be sold to a third party. You can select as many categories and locations as you wish.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Marketing & Brand, Reading, England, United KingdomRemove