Head of Buying - Lingerie

Head of Buying – Lingerie

Because you lead our next look. Buying, our way.  

Buying & Merchandising at Primark  

Our buying team is shaping the future of our product offerings. Immerse yourself in the world of trends and consumer preferences, influencing our product selection to meet the needs of our diverse customer base. Collaborate with a team of trend setters and bring your vision to one of the brightest brands in the industry. 

What You’ll Do as Head of Buying 

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:   

• Trend & Innovation Translation: Translates trends and technical innovation into commercially scalable lingerie—balancing fashion relevance with functional performance.
• Advanced Lingerie Product & Fit Expertise: Deep authority in bra construction, grading and support—able to confidently sign off product and challenge technical decisions to ensure fit consistency at scale.
• Fabric & Component Expertise: Technical understanding of fabrics and componentry—balancing performance, comfort, durability and cost to deliver customer-led product.
• Cost Engineering & Price Architecture: Ability to deconstruct cost drivers and engineer product to meet target price points while protecting quality and performance.
• Range Architecture & Option Planning: Sets direction and signs off balanced, commercially effective ranges—optimising depth, breadth and price architecture.
• Supplier & Manufacturing Expertise: Strong knowledge of the lingerie supply base and specialised manufacturing techniques (moulding, bonding, seamless)—leveraging this to drive cost, quality and speed.
• Quality & Testing Standards: Owns product integrity through robust understanding of durability, wash and wear testing—ensuring consistent customer experience.
• Critical Path & Product Lifecycle Leadership: Drives end-to-end product delivery—ensuring timelines are met without compromise to quality or execution.

What You’ll Bring   

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:  

• Extensive Buying Expertise: 10+ years’ experience in Buying, including senior leadership responsibility, with a strong track record in delivering and executing successful Buying strategies.
• Leadership & High‑Performance Culture: Proven ability to lead, coach and develop high-performing teams, set ambitious targets, drive results, and foster a culture of creativity and innovation.
• Commercial & Strategic Capability: Skilled in prioritising complex workloads, analysing large data sets, managing multiple projects, and navigating fast-paced, deadline-driven environments.
• Exceptional Communication & Influence: Outstanding interpersonal, written and presentation skills, with the ability to build strong relationships and influence stakeholders at all levels, including Executive teams.
• Supplier & Negotiation Expertise: Highly skilled negotiator with significant experience managing suppliers, maintaining compliance standards, and building strong, strategic partnerships.
• Strong Personal Attributes: Operates with inegrity, sound judgment, emotional intelligence and professionalism; highly organised, detail‑focused, customer‑centric, and able to drive change while delivering results.

What You’ll Get  

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:      

• Healthcare for family, car allowance, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.   

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.   

About Primark  

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.   

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.