Designer

Designer

Because your ideas are our style. Design, our way.

As a Designer at Primark, you will plan a critical role in the delivery of the product strategy in Primark. You will drive the success of your department by identifying key seasonal trends, working with suppliers to develop best in class product and alongside B&M, strategically work to build and deliver well executed and exciting new ranges for our target customers.

You will work with teams across design to identify and deliver the newest and latest trends for our Global market. You will deliver colour direction and build seasonally appropriate colour palettes, identify key shapes and graphic newness, and drive fabric innovation.

You will be a collaborative and strategic designer, working with B&M, sourcing and our technical team, to seek out new opportunities of growth, ways to better the product and drive our LFL, in line with Primark’s strategic vision.

You will be a well trusted member of the BMD community within Primark. You will be seen as a leader that engages and inspires the junior members of our community. Driving collaboration across the wider Primark teams, to enhance our product offering and position on the high street.

What You’ll Do as a Designer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Shape future‑focused, globally relevant ranges by researching trends, analysing data and customer insights, and building compelling product directions across colour, graphics, and key items.
• Bring products to life from concept to approval, collaborating closely with suppliers to source fabrics, develop new techniques, and ensure high‑quality, commercial execution of every piece.
• Create commercially strong ranges in partnership with Buying & Merchandising, ensuring balance across fashion and core, avoiding duplication, and reacting quickly to emerging trends.
• Lead and mentor junior designers, setting clear expectations, driving development, inspiring creativity, and supporting the wider leadership team in delivering efficient ways of working.
• Collaborate cross‑functionally with marketing, brand, merchandising and other divisions to deliver unified product stories, campaigns and initiatives with a consistent Primark tone of voice.
• Champion innovation and customer connection, seeking fresh opportunities, understanding target customer needs, and pushing disruptive, forward‑thinking design moments for the brand.

Key Interactions and Engagements as part of this role:

As Designer, you will work closely with Primark’s Buying and Merchandising teams, as well as collaborating with other Design teams across all product categories to ensure alignment and a unified Design vision across our brand. You will represent your product categories and bring forward ranges for sign off at senior leadership meetings. You will also be expected to represent your product categories on working groups and forums across departmentally.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle.

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Bring  

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Proven design and product expertise, with at least 3 years’ experience at Assistant level (or equivalent) and end‑to‑end ownership of products across multiple seasons.
• Strong creative vision and commercial thinking, with the ability to inspire creativity in others while delivering designs that align with brand strategy and customer needs.
• A track record of high performance and growth, demonstrated through strong ratings, active personal development, and endorsement from leadership.
• Effective leadership and team‑building skills, with experience fostering a high‑performing culture, coaching others, and promoting Primark’s values and behaviours.
• Exceptional communication and collaboration abilities, able to present with confidence, build strong cross‑functional relationships, and influence with professionalism and emotional intelligence.
• Highly organised, adaptable and resilient, thriving in fast‑paced environments while showing integrity, sound judgement, and the ability to manage multiple priorities with clarity and control.

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.  

About Primark

Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to create maximum joy at minimum cost – less money and less impact on the planet. Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Every person impacts the culture at Primark. Our values: Caring (we always strive to put people first), Dynamic (we bravely push the boundaries to stay ahead) and Together (we learn more, laugh more and achieve more as a team) outline the behaviours we expect of our people as we work with each other, our customers, our suppliers and our partners. Let’s see what impact you can make!

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.