Fashion Comms Assistant

Fashion Communications Assistant

Because your new ideas are our way new ways of working. Evolve, your way.

Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

The Fashion Communications Assistant is a key member of the Global Fashion Communications PR team. The successful candidate will bring knowledge of key data, platforms and trends whilst having a genuine passion for fashion, digital culture and influencer marketing. They will play a crucial role in supporting influencer related activities, working in close collaboration with the wider PR function and brand teams to ensure seamless execution of both influencer and press strategies.

What You’ll Do:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Press Office & Showroom Management:

• Manage the day-to-day coordination of product samples, working closely with internal department stakeholders and international showroom colleagues
• Manage the coordination of PR samples, working closely with media, agents, influencers.

• Organise and oversee showroom appointments with media, stylists and influencer partners; manage sample loans for press opportunities

Influencer Relations

• Proactively support the execution of influencer strategies, including research, outreach, contracting, creative briefing, approvals, tracking, monitoring and reporting using internal tools

• Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging platforms
• Stay culturally aware and on top of industry trends, key talent, and viral moments across fashion and digital culture to inform influencer targeting, news jacking etc.

Media Relations

• Support on the implementation of PR strategies in line with global and local marketing calendars
• Draft a range of effective PR materials, including drafting press releases, event running orders, briefing documents
• Confidently and creatively pitching to a range of media sources to secure brand coverage

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

What You’ll Bring 

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Graduate with a fashion based and/or PR and marketing qualification
• Minimum 1 year’s work experience in a PR agency or in-house on a PR/Comms/Marketing team
• Strong awareness of the fashion media and influencer landscape, with a genuine interest in online culture and emerging talent
• Exceptional written and verbal communication skills with confident and professional tone
• Knowledge of MS Word, Excel, Outlook are essential, experience in Adobe Photoshop, InDesign or Canva is a plus

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

#LI-SF1 #Hybrid

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.