Packaging Design Manager

Packaging Design Manager

Because your ideas are our style. Design, our way.

Design at Primark

Our design specialists are at the heart of crafting captivating brand experiences. Immerse yourself in the world of visual storytelling, where your creativity will shape the aesthetics of our brand. Collaborate with a team of skilled designers and bring your artistic talent to a global stage.

What You’ll Get as a Packaging Design Manager

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as a Packaging Design Manager:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Lead consistent brand expression across all packaging and labelling, managing a major transformative redesign in partnership with internal designers and global brand partner VCCP.
• Develop new branding initiatives for products, ranges, and fabrics while driving innovation, best‑in‑class design, and brand consistency across teams.
• Co‑own and implement an improved design process, including governance, stakeholder management, sign‑off procedures, and alignment with Packaging CoE, brand, marketing, buying, and legal teams.
• Manage end‑to‑end workflow for all design projects, ensuring accuracy, compliance with legislation, and maintaining over 120 label manuals and 500K+ artworks annually.
• Own and approve supplier‑ready packaging artworks, providing direction, ensuring universal understanding, and continuously improving customer experience through packaging and labelling.
• Lead, develop, and support a team of two graphic designers and three creative artworkers, while influencing senior directors across Product, Customer, Retail, and Compliance to deliver customer‑centric packaging solutions aligned with Primark’s growth strategy.

What You’ll Bring as a Packaging Design Manager:

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Degree in Design or equivalent, with a minimum of 10 years’ experience in a similar or related role, ideally within retail or fashion (preferred but not essential).
• Strong packaging design management experience, with a solid design perspective and the ability to influence senior stakeholders.
• Highly proficient on Mac, with advanced skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Proven experience in managing and mentoring teams, combined with excellent verbal and visual communication skills.
• Innovative, creative, solutions‑focused mindset with the ability to work under pressure in a fast‑paced environment; willing to learn and develop new skills.
• Experience with automation and AI is beneficial, though not essential.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.