Internal Communications & Engagement Business Partner

Because we strive to put people first. Culture, our way. 

Communications at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Get

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Pension, 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Develop and deliver internal communication strategies aligned with Primark’s global business objectives and market priorities.
• Create engaging, best-in-class content across storytelling, video, digital, and social channels to strengthen colleague engagement and brand advocacy.
• Partner with senior leaders to shape and communicate a consistent narrative aligned with Primark’s strategy, purpose, values, and behaviours.
• Collaborate with Corporate Affairs teams to plan and execute integrated communication campaigns, managing stakeholders, timelines, and delivery.
• Drive adoption of internal communication channels, including ZING, through impactful content and performance measurement.
• Support key events, crisis communications, and major colleague engagement initiatives from planning through execution.

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 5+ years of experience developing and delivering large-scale, multi-channel internal communication strategies within complex or global organisations.
• Strong ability to translate complex business information into clear, engaging, and impactful communications across multiple channels.
• Proven experience managing and delivering effective crisis communications.
• Proactive and self-motivated professional with a strong sense of initiative and ownership.
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships with senior leaders.
• Creative storyteller with a keen eye for detail and a track record of developing innovative colleague engagement initiatives.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

Our Values:

Every person impacts the culture at Primark. Our values: Caring (we always strive to put people first), Dynamic (we bravely push the boundaries to stay ahead) and Together (we learn more, laugh more and achieve more as a team) outline how we work with each other, our suppliers, and our partners. We want to continue to create amazing cultures across Primark and need everyone to play their part in making this happen by living our values.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

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