Franchise Marketing Manager

Franchise Marketing Manager  

Because we strive to put people first.   

Culture, our way. 

Purpose of the role:

As Primark embarks on an exciting journey of growth through international Franchise partnerships, the Franchise Marketing Manager will play a pivotal role in bridging the gap between Primark’s internal Customer and Digital Teams, the Franchise Team and our external Franchise partners.

This newly created role will act as the single point of contact for all brand & marketing-franchise related matters, ensuring effective collaboration, issue resolution, and delivery to our Franchise partners and territories.

This role will report to the Director of Marketing on a hardline basis and the Head of Franchise on a dotted line basis.

What You’ll Do as an Franchise Marketing Manager:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Work across the Primark business to deliver joined-up marketing campaigns with the franchise, customer, digital, commercial and merchandising teams.
• Refine and approve our global marketing plan, to best represent and serve the needs of our partners, balanced with our owned business.
• Ensure marketing and VM materials are shared with partners (and implemented) in line with Franchise stock movements (noting lead time differences between Franchise and our ‘owned’ business).
• Has accountability & sign-off permissions for marketing material ‘localisations’ that are proposed by our Franchise partners.
• Responsible for gaining Brand approval on localised/adapted marketing material, campaigns, assets and creative.
• Act as a single (initial) point of contact for both the Franchise team, and our partner(s) across customer and digital, including Influencer, Social and Loyalty.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle
• Strong understanding of digital channels and social media platforms
• Excellent copywriting skills and a feel for fashion forward storytelling
• Ability to analyse data and translate insights into actionable recommendations
• Comfortable working in a fast-paced environment with multiple projects
• Highly organised, proactive, and detail oriented. Strong cross functional communication skills
• Desirable Skills: Experience with Adobe Creative Suite, Canva, or similar content creation tools; basic understanding of paid media metrics (CTR, ROAS, CPA, CPM); knowledge of SEO or email marketing platforms.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.

So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.

You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way..  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

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Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.