Business Analyst

Digital Business Analyst

Because we strive to put people first.   
Culture, our way.    

Technology at Primark  

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Do as an Business Analyst 

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:   

• Gather and Translate Requirements 
  Conduct interviews, workshops, and documentation reviews to capture business needs and convert them into clear acceptance criteria for the Product team. 

• Collaborate for Value-Driven Delivery 
  Work closely with Product Owners and cross-functional teams to ensure innovative, optimized, and sustainable digital product delivery. 

• Champion Agile Practices 
  Promote Agile methodologies, uphold standards, and implement process improvements to boost team productivity. 

• Remove Impediments and Report Progress 
  Partner with Delivery Managers to resolve obstacles and maintain accurate status and productivity reporting. 

• Maintain System Knowledge 
  Build and sustain a deep understanding of current systems and applications to inform future solutions. 

• Support Strategic Decision-Making 
  Help Product Owners challenge assumptions, leverage data for decisions, and identify opportunities to optimize digital performance. 

What You’ll Get  

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:      

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring   

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:  

• Business Analysis Experience 

  Minimum of 3 years in a Business Analysis or business relationship management role within a digital environment. 

• Domain Expertise 

  Proven industry or functional experience, ideally gained through working in eCommerce. 

• Educational Background 

  Relevant degree, equivalent qualification, or demonstrable experience. 

• Digital Systems Proficiency 

  Strong hands-on experience with digital merchandising, SEO, content management systems, and design tools such as Figma. 

• UX/UI Knowledge 

  Solid understanding of customer experience principles, including UX and UI best practices. 

• Agile Certification (Preferred) 

  Certification in Agile Product Ownership, Scaled Agile, Scrum Master, or equivalent is desirable.   

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.     

About Primark  

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.   

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.