Floor Equipment Standards Design Manager

Floor Equipment Standards Design Manager

Because we strive to put people first.   
Culture, our way.  

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. 

The Guru system is Primark’s architectural, shopfitting and Fixtures & Fittings platform, providing detailed information to all internal and external stakeholders globally who are involved in the construction of new stores, refits, retrofits and franchise, it is a key tool of Primark’s expansion roadmap.

This role is the principal content manager and creator for all CFE, VM and internal navigation content held on guru. Responsible for generating and managing all 2D and 3D drawings, page creation, equipment profiles, PK codes and uploads onto the beta guru system. Further responsible for the creation and testing of CAD smart blocks and libraries for Storespace (2D store planning system support) and Guru. Working closely with Design managers, Fixture teams, Brand and VM teams to ensure all information is accurate and up to date, providing training to internal and external teams as required.

The role will also support the design development of new equipment working with the Head of design to create equipment designs, 3D and 2D Cad models as required for the purpose of gaining internal sign off and briefing 3rd parties.

What You’ll Do as a Floor Equipment Standards Design Manager

• CFE Standards & system Ownership: Lead the creation, governance, and upkeep of all Primark Centre Floor Equipment (CFE) standards within the system, covering new retail concepts, F&F, department planning guidelines, ISE equipment, internal signage, 3D models, production drawings, and drawing registers.
• Concept Design & Equipment Development: Develop new retail equipment concepts aligned to Primark’s retail DNA, sustainability principles, and production techniques; produce design briefs, 3D visualisations, SketchUp models, and support design development through prototyping to BAU rollout.
• Guru, Storespace & Smart Block Integration: Create, test, and manage beta pages, equipment profiles, PK codes, hyperlinks, metadata, smart blocks, AutoCAD libraries, and Storespace interfaces to ensure accurate planning and Bill of Quantities generation.
• Design Governance & Documentation Control: Act as gatekeeper for all planning and design guideline standards, producing and maintaining department planning guidelines, Blue Book updates (minimum two releases per year), version control, and archiving of superseded content.
• Cross‑Functional Collaboration & Stakeholder Management: Serve as the main point of contact for Design, Fixture Development, DM, VM, Brand teams, and system managers, representing Guru at CFE forums and managing briefing, feedback, and external cost approvals.
• Training, Quality Assurance & Compliance: Format, upload, and quality‑check all technical and production documentation, including EHS certificates; test platform integrations; and deliver training to stakeholders on new concepts, planning principles, and smart block usage.

What You’ll Get  

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best.

That’s why we offer benefits that put you first  

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.   

What You’ll Bring   

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Qualifications & Technical Proficiency: Degree in 3D Design (or minimum 5 years’ relevant retail design experience), with strong proficiency in SketchUp, AutoCAD, MS Office, and familiarity with Adobe applications and other 3D modelling software.

• Retail Design & Manufacturing Knowledge: Experience in retail space planning (advantageous), with a strong understanding of manufacturing standards, materials, construction methods, and the ability to sketch and hand‑draw concepts when required.

• Project & Delivery Management: High level of project management capability, able to take projects from concept to completion, work under tight deadlines, reprioritise effectively, and troubleshoot issues throughout the project lifecycle.

• Analytical & Organisational Strength: Highly analytical with excellent attention to detail, strong organisational skills, and a proactive, can‑do attitude ensuring consistent delivery of high‑quality outputs.

• Collaboration, Leadership & Communication: Collaborative team player with strong interpersonal, presentation, and communication skills; able to lead, influence, and work cross‑functionally while building effective relationships at all organisational levels.

• Professionalism & Personal Attributes: Operates with integrity, sound judgement, diplomacy, and confidentiality; demonstrates emotional intelligence, design flair, and a critical eye for detail, with flexibility to travel globally when required.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.   

About Primark  

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.   

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.