Retail Assistant

Primark is a leading international clothing retailer employing more than 80,000 colleagues in 18 countries – and growing.

Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shoppers trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.

Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.

Retail Assistant (Sales)
Purpose of role: To provide a customer experience that consistently delivers everything our 
customers are looking for including a great store environment and an amazing customer experience
Reports to: A member of the Store Management Team

Overview of Key Responsibilities
• Provide all customers with an amazing customer experience by engaging with them on their 
shopping journey and giving a lasting positive experience
• Provide a great store environment and keep your area looking great for customers throughout the 
day by maintaining, tidying, and filling your area whilst at the same time acknowledging and 
assisting customers
• Deliver a fast, friendly, and efficient shopping experience at the till points including processing 
queries, voids and returns
• Gather feedback from our customers by asking them to fill in our customer survey
• In conjunction with your Line Manager, improve stock availability by identifying order requirements 
from your first-hand knowledge of your area and the customer’s needs, to offer our customers a 
great range of products and sizes at all times
• Deliver a seamless customer experience in our fitting rooms by maintaining the fitting room 
standards and providing size and style assistance when asked
• Prepare and organise returns at every touchpoint throughout the store
• Deliver a high level of presentation of our products and create visually exciting store environments 
through Visual Merchandising displays and replacing products as required 
• Make sure stock is correctly priced and that pricing activities are carried out in a timely way 
including making sure that price changes and correct tickets are displayed
• Keep a tidy and well organised stockroom to allow better visibility of our stock and equipment 
making everyone’s jobs easier and promoting a safe working environment
• Complete duties associated with stockroom organisation including delivery receipting, unpacking 
and checking off new deliveries and bringing stock from and returning stock to the stockroom as 
required
• Carry out stock handling duties including counts, transfers, and managing soiled and damaged 
goods
• Participate in the in-store communication cascade by listening, giving ideas and getting involved.
• Carry out stock-take duties as assigned by your Team Lead/Manager
• Be aware of the protection of people, property and premises and report any issues as appropriate
• Promote a safe working environment by being aware of the Primark Health and Safety Vision and 
be responsible for your own safety and that of colleagues, contractors, and customers while at 
work
• Be aware and proactively mitigate and manage possible hazards across areas of the store 
through use of Safe Systems of Work (SSOW).
• Use any tools provided by Primark in the correct and safe way to ensure your safety and the 
safety of others
• Ensure all waste is managed and disposed of as per Primark guidelines and processes
• Communicate and promote Primark’s ethical, environmental, and charitable initiative ‘Primark 
Cares’
• Other duties as may be required from time to time by your Management Team
Skills & Experience
August 2022

• Strong communication skills and use of English/local language
• Previous experience ideally within a retail environment is an advantage
• Previous experience of working in a busy environment as part of a team
• Desire to provide a great customer experience
• Interest in fashion and trends
• Flexible and willing to learn
• Honesty and Integrity
• Positive, proactive and self-motivated

To work as a retail assistant at Primark, you need strong customer service skills, effective communication, and a passion for fashion.

Key Qualifications and Skills

• Customer Service Orientation: A genuine passion for helping customers and creating a positive shopping experience is essential. You should be friendly, approachable, and able to handle customer inquiries effectively. 
• Communication Skills: Strong verbal communication skills are necessary to interact with customers and team members. You should be able to listen actively and share ideas clearly. 
• Attention to Detail: Being organised and detail-oriented is important for maintaining store standards, such as keeping shelves stocked and ensuring the store is visually appealing
• Team Player: You should be able to work collaboratively with others, contributing to a positive team environment and supporting your colleagues when needed. 
• Interest in Fashion: A keen interest in the latest fashion trends and styles is beneficial, as it helps you engage with customers and provide informed recommendations. 
• Motivation and Willingness to Learn: High levels of motivation and a positive attitude are important, along with a willingness to learn and adapt in a fast-paced retail environment. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.

#LI-DNI