Our Purpose & Values
We're here to create maximum joy at minimum cost.
We make looking good and feeling good cost less – less money and less impact on the planet. It’s about giving customers, in store and online, maximum fun, buzz, and surprise. With minimum fuss and without breaking the bank. That means products that deliver maximum fashion, design and quality, whilst maintaining the utmost care for our people, partners, and planet.
Our strong values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
Indeed, we know that we learn more, laugh more, and achieve more as a team.
We are Primark. Maximum joy, at minimum cost.
We always strive to put people first
We bravely push boundaries to stay ahead
We learn more, laugh more and achieve more as a team
With the help of our people, we're making an impact by living our Purpose and Values. Because we always strive to put people first.
EXPLORE our history
and our future
ethics &
sustainability
Primark Cares is our ambition to make more sustainable fashion affordable for all. It's all about changing how we do business and goes to the very heart of what we do. We believe that our customers shouldn't have to choose between affordability and sustainability, so we’re building in a more sustainable approach as a standard benchmark, not an optional extra that costs more.
DIVERSITY &
INCLUSION
At Primark, people are at the heart of everything that we do. We see diversity and inclusion not only as part of our culture, but key to our continued success.
We are listening to our colleagues and customers, and we know how important it is to create an environment where everyone feels included, empowered and able to be their authentic selves every day.
OUR
BENEFITS
At Primark, people are at the heart of everything we do. We're committed to providing colleagues with the benefits that matter most to them. We make sure our diverse group of colleagues are supported, valued, and aware that their wellbeing is our priority. Our way is people-first.
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