Our bold, savvy shoppers are at the heart of what we do here – so we keep them in mind throughout the Buying, Merchandising, and Design processes. It's all about surprising and delighting our customers – we want them to leave our stores looking good and feeling even better.
Our Designers research the latest styles, making sure we're staying inclusive, functional, and on-trend. Then it's up to our Buyers to work with suppliers abroad and build relationships that grow into gorgeous product collections. Finally, our Merchandisers look at products' sales performances and help our teams make informed decisions on what's selling. Whatever you do in this space, your passion for fashion needs to be supported by numbers – everything we do is data-driven, for maximum joy at minimum cost.
WHAT MAKES LIFE AT
PRIMARK SO EXCITING?
Our Primark colleagues have chosen us because their passions and goals align with ours – which means a future shaped by you! And we'll offer benefits and support to keep you happy on the journey.
Buying, Merchandising, and Design are always looking for new, amazing products to bring to our stores, so it's fast-paced and high-energy here. We're also on a global transformation journey, so there's lots of opportunity to figure out what you're most passionate about.
So WHY SHOULD I BRING MY SKILLS TO BUYING, MERCHANDISING AND DESIGN AT PRIMARK?
Autonomy, trust, and ownership
Collaborate with other teams, set the strategy that brings your creative vision to life, and use your fresh perspective to bring us into the future.
We’re incredibly fast-paced
See your work in action quickly – have a new innovative idea? Does the data back it up? Then let's get started.
True globalism
Your work will be seen in 430+ stores in 17 markets across the world. Our size and scale allow us to have a global impact that very few other companies have access to.
Passionate teams
Because of our global reach, there's more opportunity to specialise here. With so many people to learn from, you'll have an opportunity to discover where you want to make an impact.
Growth opportunities
From formal and informal learning opportunities to experts who love to pass on their knowledge, you'll constantly learn and advance on your career journey.
Dublin HQ's vibes
Our people are inclusive and friendly, and they can't wait to welcome you! This is an office to rival all offices: a workspace that allows for regeneration and ideation as well as getting stuff done.
If you are relocating to be closer, you may be eligible for our relocation support. Our Global Mobility team will support you with your move and settling into your new location.
The focus on sustainability
Primark Cares touches every part of life at Primark, and informs all our decisions and strategies for growth – we're working with circularity in mind, and implementing it wherever we can.
OUR BUSINESS AREAS
our product lifecycle
how do we do
WHAT WE DO?
How do our team's incredible visions become actual products in our customer's hands? Discover the Primark Product Lifecycle.
1. FUTURE MACRO
trends
Decipher them, and then set our direction to stay ahead of them.
2. TRANSLATE
trend
Online research on how other retailers are bringing big ideas to life through their product ranges. Inspirational shopping trips and trade shows, and bringing ideas to life through product workshops. The goal is to create new exciting products that surprise and delight our customers and deliver amazing commercial results.
3. STRATEGY
How are we moving forward? It'll depend on the season, the trends, the cultural and economic shift as well as resources available, and your brilliant mind.
4. DEVELOP
Collaborate externally and internally to develop product at exceptional value that exceed customer expectations, sell incredible volumes and maximise joy for our fans around the world
5. BUILD
So you've developed your ideas into product and ranges and now it’s time across Buying, Merchandising and Design to create a range plan that’s balanced, has considered all our many customer profiles, proposed buy quantities, selling prices, profit margins and delivers on our Primark Cares targets.
6. SIGN OFF
Present your range plan and bring the future possibilities to life. Get the nod to get your suppliers manufacturing!
7. DELIVER
Follow your new creation through the critical path, fabric and colour approval, fit process, and durability testing
8. TRADE
Launch! Ready? Set. Go! Your marvellous product are ready to hit the shop floor!
life
in dublin
Our International Headquarters, based in Dublin, is a state-of-the-art hub that 1000+ team members call their home from home. Our talented, interesting, approachable colleagues have created a fun, friendly and inclusive atmosphere, surrounded by facilities that inspire us to innovate as our best selves. And they do it all with a fashion press room, photo studio, cafe and coffee bar, wellbeing and exercise studio, creative spaces to collaborate and quiet areas if you need to focus.
Meet Our
Colleagues
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May 02, 2024 -
Craig My Primark Story
Meet Craig. One of our Team Managers at Primark OSE. Craig’s always had the eye for commerce. At Tottenham Court Road Primark, he’s bringing his vision to life! July 04, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
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Our Dublin Head Office
Redesigned in 2015, this amazing hub is home to over 1,000 talented, interesting, and unique people who can't wait to welcome you to the team. Enjoy the fun, friendly, inclusive atmosphere, and all the incredible facilities that make our office so much more than just a workspace. July 12, 2024 5 minute read Article About us Primark Locations Content Hub Related Content - Head office
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Harrish My Primark Story
Find out about Harrish and his role as our Senior Ethical Trade Executive - Western Europe, Africa and the Americas July 04, 2024 Article Our People Stories Ethical Trade Content Hub Related Content - Head office Related Content - Ethical
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Meet Dougie
Dougie is one of our Buyers. Find out more about his career story at Primark July 04, 2024 Article Our People Stories Buying, Merchandising & Design Content Hub Related Content - Head office Related Content - Buying, Merchandising & Design Related Content - Buying
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Nigel's Story
Meet Nigel, one of our Retail Assistants. Find out more about his story and what makes life at Primark different for him. July 10, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
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Oscar My Primark Story
Find out about Oscar and his role as a Visual Merchandising Manager. July 12, 2024 Article Our People Stories Visual Merchandising Content Hub Related Content - Instore
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Ikram My Primark Story
Meet Ikram, a Team Leader at our Sawgrass Mills store! Find out more about her story and the role of a Team Leader. July 12, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
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Emeir My Primark Story
Find out about Emeir's amazing career journey at Primark. July 25, 2024 Article Our People Stories Marketing & Brand Content Hub Related Content - Head office
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