Leading with Values: Building Success Together
Meet Julien and learn how he and his team have embraced our Values & Behaviours.

My name is Julien Veselko, and I have been part of Primark Belgium for 11 years. Starting as a Trainee Manager, I became Store Manager in 2019.
Our Values & Behaviours—Caring, Dynamic, and Together—are the foundation of our success. When every colleague embraces them, both the business and our customers benefit.
We have created moments that brought our team closer. From a grand gathering of 100 colleagues celebrating our "Best of the Best" award to a peaceful Sunday walk in the woods, every event strengthened our bond. We celebrated Eid with a shared feast and transformed our canteen into a Euro Cup hub, encouraging team spirit.
To improve efficiency, we relaunched "The Way We Work" (TWWW), proving our ability to adapt and build a stronger, more knowledgeable team.
Communication has been key. We introduced huddles at the start and end of each week, initially for commercial updates but now a space where colleagues feel heard. The best feedback? "Thank you—we feel listened to." This nurtures a culture of care and support.
Our Values & Behaviours drive our success. Encouraging curiosity, strengthening connections, and fostering belonging make us stronger.
One message to everyone: Believe in it!
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