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In-store
at primark

BECAUSE PEOPLE ARE MORE 
THAN JUST YOUR DAY JOB

Ambitious? So are we. Unique? That’s us! If you’re ready to make a difference within the world of retail, you’ve come to the right place. As a global retailer leading the way in our industry, we’re all about bringing fun, practical and fashion-first products to the world. That’s what our people love about working with us. We live and breathe our values: caring, dynamic, and together.

JOIN US

Turn your potential into real career success. Transform curious customers into loyal returners. Create unique in-store experiences across the shop floor. Make people smile and explore our growing network. Whether you join with no experience or several years of knowledge, you’ll make a big impact at Primark. Here, you’ll develop as a person and a retail professional in a dynamic and fast-moving place, driven by an unbeatable team spirit. Because we’re all in it together.

The challenges. The opportunity. The fun.

This is retail our way.

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GET TO KNOW US

BECAUSE
YOU BELONG HERE

Yes, we're a major player in retail fashion, but this is more than selling clothes – this is being part of something unique. We do things differently here, because we operate at pace, have fun together, and put people first. We’re global, so our sheer size and scale mean more scope for influence – whether that’s with customers on the shop floor, with local communities around the world, or for the sustainability of our planet.

We’ll trust you to take charge of your impact, with the training and support you need to thrive, contribute and achieve. That’s retail our way.

OUR BUSINESS ROLE AREAS

In-store colleagues

Because people are your thing.

Keen to help our in-store environments shine in Sales and Customer Experience? Ready to put your communication skills to work in our People team? How about making stock your speciality in Operations and Cost Control? Here you'll play a key role in creating unique, fast and positive shopping experiences for our customers. Join our teams for incredible opportunities for personal growth and impactful work. Because you put people first.

Explore available in-store roles

Team Managers

Because you can inspire.

Your work can motivate, inspire and empower – join us as a Team Manager to manage, develop, support and engage eager Retail Assistants. Here you’ll have commercial responsibility for one of our store departments, where you’ll overlook the tills and fittings rooms on your assigned floor. Together with your team, you'll create an exceptional store environment and an amazing customer experience. So if you’re up for the challenge of working in a fast-paced environment and are keen to make a difference, you’ll go far with us.

Explore Team Manager roles

Visual Merchandising

Because you lead our next look.

Our stores aren’t just popular because of the affordability of our products. They’re popular because of the positivity that greets you as soon as you walk through our doors. As one of our in-store Visual Merchandising Team, you’ll enhance customer experience through the way your store looks and feels. You’ll bring our vision to life – from dressing trendy mannequins and delivering to our high standards to keeping the right products front and centre. Using your visual merchandising experience, you’ll excite customers with exactly what they're looking for and give our stores that Primark sparkle.

Explore roles in Visual Merchandising

Department Managers

Because customer experience is everything.

Our Department Managers develop a high-performing and engaged team that provides a great shopping experience for customers – while you share your commercial expertise. This opportunity is a step up from our Team Manager role, so you’ll need experience in retail. There will be lots of autonomy if you want it! Here you'll drive your department to success while keeping customers happy – it’s a balance, but we know you’ll flourish.

Explore opportunities to become a Department Manager

Assistant Store Managers

Because you want to step up.

As an Assistant Store Manager, you'll support the Store Manager in leading your team. Look forward to delivering amazing customer experiences, driving commercial performance to maximise sales, and nurturing exceptional team spirit. You'll prioritise targets and stock while supporting and championing stakeholders and colleagues alike. Yes, it’s a big challenge, but with the right experience behind you and plenty of scalable opportunities ahead, this is your time to push the boundaries.

Explore Assistant Store Manager roles

Store Manager

Because tomorrow’s retail is in your hands.

Lead one of our stores as Store Manager. You’ll set your store’s vision, and keep it running, delivering and succeeding alongside your Assistant Manager, Department Managers and Team Managers. Our growth as a global retailer is down to your determination, expertise and hard work! Here, you’ll maximise sales and impact the business every day with your commercial mindset and following your eye for trends. You'll push us to exceed our targets, drive team spirit across the store, and inspire our people to progress – all while making sure every customer is happy.

Explore opportunities to become a Store Manager

Other Roles

Because you're the voice our teams need.

There are loads of different people with loads of different skills that keep Primark running, and depending on the store you're at, we may need some extra help. Retail never sleeps, so in some of our stores, night shift crews get the store in tip-top shape for another exciting day. Where needed, we also have EHS and Operations Managers keeping an eye on things to ensure a safe customer and colleague environment.

Explore other opportunities to have an impact at Primark

People and Culture

Because people listen when you speak

As a Retail People and Culture team member, you’ll bring HR to the shop floor. From recruiting, training, and ensuring your colleagues' well-being, your responsibility is to promote a culture of support and engagement for Primark's in-store colleagues. And just as you invest in our people, we’ll invest in you, with flexibility, training, inclusivity, and plenty of opportunities to thrive.

Discover roles in People and Culture

Benefits

BECAUSE
YOU MATTER

At Primark, people are at the heart of everything we do. We're committed to providing colleagues with the benefits that matter most to them. We make sure our diverse group of colleagues are supported, valued, and aware that their wellbeing is our priority. Our way is people-first.

Our people benefits are focused on 3 key areas:

OUR COLLEAGUE WELLBEING IS OUR PRIORITY. ALWAYS.

  • The Spark Wellbeing programme works to improve our colleagues' happiness with their mindsets, health, and lifestyle.
  • Our Let's Talk Employee Assistance Programme is free and confidential, with advice on mental health, wellbeing and financial or legal issues.

WE WANT OUR COLLEAGUES TO FEEL SUPPORTED WHEN THEY NEED IT

  • Own your career your way with a focus on learning and development for meaningful, impactful career progression.
  • We encourage our colleague's work/life balance with team-specific time in the office, at home, in-store, or with our suppliers.
  • Our four global colleague networks create safe spaces for our people to share their lived experiences. The understanding we gain from these enhances our products, evolves our processes and strengthens our strategies.
  • We're all about continuous learning, so we've created programmes that get our Retail Assistants ready for management, and our Managers ready to set colleagues up for success.

COLLEAGUES FEEL VALUED BY OUR BUSINESS

  • One of our benefits that thanks you for being you is our in-store discount.
  • Our referral programme rewards colleagues for bringing in people they think will be a good fit – because nobody knows better than our amazing existing colleagues!

GLOBAL
BUT LOCAL

At Primark, everybody is welcome. We also know that everyone's needs are different. On top of our 3 key areas, we work with each individual market to understand what's important to them. Then we create rewards and benefits that matter most to every community we're in.

primark's retail
APPLICATION PROCESS

Thinking of becoming a Retail Assistant or Retail Manager at Primark? You're in the right place. Here's what you can expect when you apply:

RETAIL ASSISTANT

  1. Application Form

    Your Retail Assistant application begins with a short form. It has some questions to make sure we'll be a good fit, and will only take you a few minutes to complete.

  2. Situational Judgement Test

    This test takes around 10 minutes to complete. You'll be presented with situations that Retail Assistants may face on the job, and you'll need to select which of the listed responses is more effective and which is less effective at resolving the situation quickly, efficiently, and positively.

  3. Interview

    One of our managers will interview you in a store or via video call, for around 30 minutes. We'll gather details about your skills and experiences, and you'll have the opportunity to ask any questions you may have. And don't worry – we're a friendly bunch!

RETAIL MANAGERS

  1. Application Form and CV

    To begin your Retail Management application, upload your CV and complete a short form.

  2. Telephone Conversations

    Next, you'll get a call from one of our recruitment team. They'll share some information about the role and ask you questions about your skills and experiences. If you've got any questions about the store or the role, now's your chance!

  3. Task-Based Assessment (Selected roles)

    Some of our roles require an online assessment. They could take up to 45 minutes, but you'll get full instructions, practice questions and any other information you'll need closer to the time. We also have store-based assessments, and if relevant to your role, we'll ask you to come in and meet us. If your assessment is in person, we'll combine it with the next stage, the interview.

  4. Interview

    And just like that, we're at the final stage. An interviewer and a note-taker will ask you about your career for up to an hour, either face-to-face or over video call. Depending on the role, you may have to prepare a presentation, and they'll ask you competency-related questions to find out more about your skills and experiences. If your interview takes place in-store you may have to complete a skills-based assessment, but your recruiter will share everything you need to know before the time!

Because you're ready for
the next step in your career

We're all about continuous learning, so we've created Grow With Us programmes that get our Retail Assistants ready for management, and our Managers ready to set colleagues up for success. Our business is growing and we need our talented team members to Grow With Us.

Grow With Us programmes help you:

  • Build fundamental leadership skills
  • Increase role-specific operational knowledge
  • Get you ready for a big future

Expect to:

Develop and apply your leadership skills

Grow your operational skills​ and commercial awareness

Learn more about our management practices​

Understand our people systems

​Build your Primark network

Learn with interactive, engaging workshops and resources

Set yourself up for success in a future role​

Meet Our
Colleagues

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