Meet rafal, assistant store manager at primark wembley
From Team Manager to Assistant Store Manager, Rafal's journey at Primark has been filled with opportunity, travel and growth.
Hi, I'm Rafal. I joined Primark straight after graduating from university where I studied Economics, and I honestly never imagined just how varied and exciting my journey would be. Today, I manage eight managers and around 90 colleagues, and what motivates me most is keeping both our colleagues and customers happy.
Outside of work, I love to travel – and luckily, my career at Primark has given me opportunities to do exactly that.
My Career Journey
Before Primark, I worked as a Customer Service Advisor while studying. Once I graduated, I joined Primark as a Team Manager (it was called Trainee Manager back then). At the time, Primark was already a fast-growing business offering real management opportunities straight after university, which really stood out to me.
I did leave the business for a year to try a Trainee Store Manager role with another retailer, but it didn’t take long for me to realise that Primark was a much better fit. I came back knowing this was the place where I could really build my career.
Since then, my journey has taken me through a number of stores and roles, each one helping me grow both professionally and personally. I started as a Trainee Manager in Brighton, moved into a Department Manager role in Eastbourne, then became a Senior Department Manager back in Brighton. From there, I progressed into Assistant Manager roles in Camberley, Basingstoke and Wembley.
Every move brought new challenges, new teams and new ways of working. It kept things fresh and helped me develop my leadership style along the way.
Opportunities & Growth
One of the things I love most about Primark is the range of opportunities available if you’re open to getting involved. Over the years, I’ve had the chance to work on some amazing projects, including:
- Spending one year in the USA as a Manager Coach across three different stores – including Primark’s first-ever US store in Boston, MA
- Working for a year as a Customer Promise Facilitator, delivering customer service and leadership training across the UK, training hundreds of managers and thousands of colleagues
- Joining the In-Store Experience Project as ISE Lead, supporting five different stores with new ways of working
- Regularly supporting Learning & Development, delivering training such as My Leadership Impact, Selection & Recruitment, and Investigation Skills
These experiences allowed me to learn new skills, meet incredible people, and see different sides of the business – even in different parts of the world.
Life as an Assistant Store Manager
My favourite thing about my role is the variety and the people. No two days are the same, and I genuinely enjoy supporting and developing others. There’s a great atmosphere at Primark and a real sense of job security, which makes a huge difference.
I also value the freedom I’m given to run the business. I feel that my opinion matters, and I can implement ideas quickly – that level of trust has kept me motivated throughout my career.
Why Primark?
For me, Primark stands out because people really matter here. There are endless opportunities to get involved, to grow, and to try something new. Being part of projects across different stores and countries has helped me build confidence, broaden my experience, and continue learning even after many years with the business.
If you’re thinking about a career at Primark, my advice is simple: be open, get involved, and don’t be afraid to step outside your comfort zone. You can shape your own journey here – and the opportunities really are endless if you’re willing to say yes.
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