Fashion Communications Assistant

Because we strive to put people first.

Culture, our way.

Marketing & Brand at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

The Fashion Communications Assistant supports the Global Fashion Communications PR team by managing daily operations across the press office, showroom and content studio, including samples, image databases and influencer activations. Working closely with teams across offices, they bring strong trend awareness and a creative yet commercial approach to a fast‑paced environment, ensuring smooth collaboration with internal departments and brand comms.

What You’ll Do as a Fashion Communication Assistant

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Manage online image banks, research collateral for press and trend activations, and create core PR materials including press releases, social media plans, event documents and briefings.
• Pitch to online/print media and influencers; manage gifting, seeding, goody bags, PR samples, and organise store appointments with media and agencies.
• Track, record and manage samples; file press materials; archive clippings; and monitor daily brand coverage via Kantar and internal systems.
• Compile fashion/news alerts, maintain comms calendars aligned with global marketing, and support delivery of PR strategies and global reporting.
• Assist with press events, in‑store events and influencer activations; maintain strong knowledge of 360 influencer marketing, paid campaigns, and evolving social platforms.

• Attend team meetings, manage the press office appearance and product updates, and stay informed on fashion trends, industry developments, celebrities and online community behaviour.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. 

What You’ll Bring  

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Graduate with a fashion, PR or marketing qualification, with at least 1 year of experience in a PR agency or in‑house PR/Marketing team; strong interest in the social influencer landscape.
• Proficient in MS Word, Excel and Outlook, with additional advantage in Adobe Photoshop and InDesign.
• Strong interpersonal and communication skills (written and verbal), organised, flexible, detail‑oriented, and able to respond proactively and assertively to business needs.
• Enthusiastic learner with solid understanding of the global fashion industry, PR, the media landscape and influencer marketing, paired with excellent brand and fashion knowledge.
• Style‑conscious, creative thinker with a “Primark‑obsessed” mindset, a keen eye for detail and an ability to independently bring forward ideas.
• Highly proactive with a positive, can‑do attitude, demonstrating adaptability, collaboration and strong professional presence.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.