Product Content Assistant

Because your new ideas are our way new ways of working.
Evolve, your way.

Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

Are you passionate about digital retail with a keen eye for detail? In this role, you will manage the on‑site execution of products, coordinate launches across the retail calendar, and collaborate with stakeholders to ensure product information is optimised for customers. You will also analyse customer journeys, enhance product detail pages, and respond to market trends to drive improvements in digital KPIs.

What You’ll Do as a Product Content Assistant

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Define and manage Product Details Page (PDP) attribute requirements across assigned categories and international markets, ensuring accuracy and optimal customer experience.
• Lead Test & Learn initiatives and analyse customer/market data to continuously improve PDP execution and digital KPIs (conversion, bounce rate, exit rate, ATT).
• Collaborate with the SEO team, facilitating LHN and merchandising requirements to optimise site performance and reduce manual intervention.
• Oversee the quality and timely delivery of product launches, including final QA of product information, copy, titles, and imagery.
• Respond to ad‑hoc business requests, working closely with stakeholders to resolve attribution issues and customer queries while ensuring operational excellence.
• Thrive in a fast‑paced environment with strong attention to detail, excellent stakeholder communication, and a proactive, solution‑oriented mindset focused on driving commercial impact and delivering market‑leading digital experiences.

What You’ll Bring  

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• 1–2 years’ experience working within digital retail environments.
• Proven experience working on cross‑functional projects involving multiple stakeholders.
• Demonstrated ability to deliver operational projects on time and in line with briefs.
• Experience in enhancing digital retail customer journeys and experiences.
• Proven track record of improving digital KPIs through front‑end customer experience enhancements.
• Familiarity with PIM and DAM systems, which is considered advantageous.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. 
 

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.