Product Content Assistant

Product Content Assistant

Because we strive to put people first.   
Culture, our way.  

Digital​ at Primark 

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.   

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.   

What You’ll Do as Product Content Assistant

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:   

• Manage on‑site execution for all allocated product categories, coordinating timely product launches and ensuring product information is displayed in the best possible way for customers.
• Define attribute requirements for Product Detail Pages (PDPs) across UK and international markets, ensuring accuracy, completeness, and customer‑centric presentation.
• Lead Test & Learn initiatives and conduct customer journeys to optimise PDP performance, improving key digital KPIs such as conversion, bounce rate, exit rate and average time on task.
• Collaborate with SEO, merchandising and wider stakeholders to optimise PDP content for natural search, streamline left‑hand navigation, and reduce manual website population.
• Perform final quality checks on product copy, titles, imagery and data, ensuring all content meets required standards ahead of launch.
• Review customer and market data to inform continuous PDP improvements, while responding to ad‑hoc business requests and resolving attribution or customer enquiries to support operational excellence. 

What You’ll Get  

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:    

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.   

What You’ll Bring   

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:  

• Excel in fast‑paced digital retail environments with strong prioritisation skills, exceptional attention to detail, and a commitment to operational excellence.
• Communicate confidently with cross‑functional stakeholders, contributing effectively to collaborative projects and delivering significant operational initiatives on time and to brief.
• Bring a passion for digital retail, customer‑centric experience design, and continuous optimisation of digital journeys to positively impact key KPIs.
• Approach challenges with an entrepreneurial mindset, maintaining a positive, solutions‑focused attitude while problem‑solving and strategising for commercial benefit.
• Demonstrate 1–2 years of hands‑on experience improving front‑end customer experiences, driving measurable digital performance outcomes, and leveraging PIM/DAM systems where relevant.
• Possess proven ability to influence digital KPIs through enhancement of product information, navigation, and overall retail experience to deliver market‑leading customer journeys.  

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.   

About Primark  

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.   

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

 All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.  

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.