Area People & Culture Business Partner

Because we strive to put people first.  

Culture, our way. 

People & Culture at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: 

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Do as People & Culture BP

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

Collaborate effectively with the P&C Leadership Team and COEs to enable a consistent and quality delivery of the P&C agenda in country, with particular focus on:

• Partner with Recruitment and Retail teams to deliver workforce plans, using data insights to solve hiring challenges and secure top talent.
• Coach and develop Retail Leaders and P&C Business Partners, strengthening leadership, people management, and in-store P&C capability.
• Drive colleague engagement and well-being by promoting Primark culture, interpreting survey results, and embedding global and regional initiatives.
• Lead performance management processes (MYP), ensuring fair calibration, effective feedback, and strategies to support high performance.
• Oversee talent, succession, and development planning, building strong pipelines for Store and Assistant Managers while fostering a learning culture.
• Provide expert guidance on employee relations, governance, and compliance, coaching leaders and P&C teams to handle complex cases and foster inclusivity.
• Align P&C strategy with business goals, leading organisational change, leveraging insights, and delivering commercial impact through strong people practices.

What You’ll Bring 

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Minimum of 4+ years HR experience and at least 2 years at experienced HR Manager level
• Preferably having worked as a Area Business Partner in the retail sector - ideally in a matrix organisation
• Experience working in a fashion retail environment a distinct advantage.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together. 

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.