Colleague Engagement Business Partner

Because we strive to put people first.  
Culture, our way.  

People and Cultureat Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What You’ll Do as Colleague Engagement Business Partner

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Drive Engagement as a Business Lever: Embed and scale the global engagement strategy, positioning engagement as a key KPI that drives sales, retention, advocacy, and cultural alignment.
• Lead Insight-Driven Campaigns: Use engagement data to design and deliver high-impact, purpose-led campaigns and programmes that translate insight into meaningful action across markets and teams.
• Optimise Lifecycle & Priority Focus: Identify key colleague moments and priority cohorts, focusing efforts where they deliver the greatest impact on engagement and business outcomes.
• Enable Leaders & Managers: Develop practical toolkits, frameworks, and programmes that empower leaders to take action, while embedding engagement, recognition, and feedback into daily practices.
• Influence Through Storytelling: Act as a trusted advisor to senior leaders, using compelling, data-driven storytelling to position engagement as a driver of performance and growth.
• Foster Collaboration & Consistency: Partner cross-functionally to deliver a connected colleague experience, ensuring global consistency with local flexibility and maximising platform effectiveness (e.g. ZING, Peakon).

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Proven Engagement Expertise: Strong track record of embedding engagement and employee experience strategies within complex, multi-site or global organisations.
• Leadership Influence at Scale: Demonstrated ability to influence senior leaders and shape decision-making across large, diverse teams and markets.
• Centre of Expertise Approach: Experienced in balancing strategy, insight, and execution while operating as a trusted subject matter expert.
• Sector Experience: Background in retail or customer-facing environments preferred, with understanding of large-scale operational dynamics.
• Strong Core Capabilities: Creative, innovative thinker with excellent prioritisation skills and sound judgement in high-complexity environments.
• Communication & Stakeholder Alignment: Exceptional storytelling and communication skills, with the ability to influence and align multiple stakeholders across functions and regions.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

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