Internal Communications & Engagement Business Partner – UK Market

Because we strive to put people first.  
Culture, our way. 

People and Cultureat Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What You’ll Do as Internal Communications & Engagement Business Partner – UK Market

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Develop and deliver the UK internal communications and engagement plan aligned with Primark’s global strategy and market priorities.
• Manage the UK internal communications calendar, partnering closely with retail leaders and in‑market teams.
• Drive best‑in‑class engagement initiatives for UK retail colleagues, building advocacy and strong brand connection.
• Act as a key communications partner to UK senior stakeholders, ensuring consistent messaging aligned with Primark’s strategy, purpose, values, and behaviours.
• Represent the UK market in global internal communications planning, contributing to campaigns, transformation programmes, and strategic initiatives.
• Create compelling content for internal channels (including ZING), measure campaign impact, and support change and crisis communications across the UK market.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• 3–5 years’ experience delivering multi‑channel internal communications and engagement strategies within a global environment.
• Exceptional communication skills with the ability to turn complex business information into compelling, engaging content across multiple channels.
• Strong influencing and advisory capabilities, with proven experience partnering effectively with senior leaders.
• Creative storyteller with innovative ideas for motivating and engaging colleagues, and strong attention to detail.
• Experienced in crisis communications, transformation/change programmes, and managing multiple projects simultaneously.
• Collaborative team player with a proactive mindset, experienced in working with agencies, and passionate about driving improvements using industry trends and best practices.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.