Marketing Category Manager

Marketing Category Manager

Because we strive to put people first. Culture, our way.

Procurement at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Do

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Develop and execute end-to-end category strategies for Marketing & Communications, driving value, innovation, and increased spend under management across media, creative, digital, and agency services
• Lead multi-year category planning aligned to marketing and business goals, ensuring cost efficiency, strong performance, and protection of brand integrity
• Design and implement sourcing and agency strategies (including roster, operating models, and media buying), while leading complex commercial negotiations and contract management
• Use data, analytics, and marketing performance metrics (e.g., ROI, ROAS, CPM, CPA) to inform sourcing decisions and deliver measurable value beyond cost savings
• Build and manage strategic supplier partnerships, while proactively identifying and mitigating risks related to agencies, media transparency, compliance, and intellectual property
• Partner with senior marketing and digital stakeholders to drive innovation, governance, and continuous improvement, leveraging market insights, emerging technologies (AdTech/MarTech/AI), and sustainable practices

What You’ll Get 

This role is a hybrid opportunity, offering 1-2 days Working from home.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. 

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 7+ years’ experience in category management, with strong exposure to Marketing & Communications procurement or close partnership with marketing teams
• Proven ability to lead complex sourcing initiatives, including agency selection, media sourcing, and multi-market marketing engagements
• Demonstrated success in developing and delivering multi-year category strategies aligned to marketing and business objectives
• Strong commercial and negotiation expertise across agency contracts, media agreements, and intellectual property considerations
• Excellent stakeholder management and influencing skills, with a track record of partnering with senior marketing and brand teams in fast-paced, creative environments
• Highly analytical and strategic thinker with strong business acumen, able to drive innovation, manage risk, and deliver measurable value while aligning with company values and culture

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

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