Content & Channels Manager

Because we strive to put people first.  
Culture, our way. 

People and Cultureat Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What You’ll Do as Content & Channels Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Digital Channel Ownership & Governance: Own and manage all internal digital channels (ZING app, Your Voice/Peakon, screens, email, career sites), establishing clear governance, standards, and alignment with brand, tone, and strategy.
• Global Editorial & Content Leadership: Lead the global content strategy and editorial calendar, ensuring high-quality, audience-first storytelling that drives engagement, advocacy, and awareness of business priorities.
• Content Standards & Cross-Functional Collaboration: Embed consistent content formats, workflows, and standards across markets while partnering with key functions (Brand, HR, Digital, Sustainability) to create impactful campaigns.
• Performance & Channel Optimisation: Drive continuous improvement in UX, accessibility, adoption, and engagement, using analytics and insights to optimise content, channels, and investment decisions.
• Strategic Partnerships & Integration: Collaborate with internal teams, platform owners, and external stakeholders to align messaging, leverage technology, and enhance the overall colleague communication experience.
• Leadership & Capability Building: Lead and develop the Content & Channels team, strengthening in-house content capability, improving ways of working, and reducing reliance on external agencies while maintaining high standards.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Digital Strategy & Platform Expertise: Extensive experience leading digital content and channel strategies, with strong knowledge of internal communication tools and corporate digital ecosystems.
• Governance & Standards Development: Proven ability to establish and manage content frameworks, tone of voice, and governance models that ensure consistency and quality across channels.
• Data-Driven Optimisation: Skilled in using analytics and insights to drive measurable improvements in engagement, adoption, and overall channel performance.
• Stakeholder & Partnership Management: Strong influencer with the ability to collaborate effectively across functions, senior leadership, and external partners to deliver aligned outcomes.
• Leadership & Capability Building: Demonstrated experience in leading, coaching, and developing teams, while building internal capability and reducing reliance on third parties.
• Innovative, Audience-First Mindset: Strategic, commercially aware, and curious about digital trends, with a passion for clear, engaging communication and delivering impactful colleague experiences.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

#LI-Hybrid