Customer Insights Placement Student

Insights Placement Student

Because you’ll make the difference

Ready to own your career in an ever-growing fashion hub? Then take on a Primark placement starting in Summer 2026. This is your chance to grab valuable experience in a global company that truly feels like a family. You’ll have real projects with real autonomy. You’ll get to know incredible experts who make our fashion a reality. And you’ll gain off-the-scale exposure, making a huge impact for our customers and your future. Want it? Then own it on our undergraduate placement programme.

Because you matter

People are at the heart of what we do, so it’s essential that we provide you with the right environment to perform at your very best. We offer benefits that put you first:

• Pay rate: Generous EUR 30,000 salary
• Development: A 12 month development programme which kicks off with our Freshers Week
• Balance: Our ‘Your Day, Your Way’ approach means you can finish up at 2pm every Friday if you’ve done your 37.5 hours that week
• Discounts: Use your in-store colleague discount across our fabulous range
• Support: Explore our well-being initiatives and Employee Assistance Programme, Let’s Talk. As well as mentorship to get the most out of your year
• Holiday: Enjoy 27 days holiday on top of the Bank Holidays

And if you need to relocate to Dublin for the role:

• We’ll support you with: flights at the start and end of your placement, an additional gross relocation allowance of EUR 1000 in your first month pay to help get you settled in, a bundle of homeware so you don’t have to pack your duvet and pillows and a travel allowance to support with your travel over the holiday season. We’ll also support you opening a bank account and registering for tax and social security in Ireland.  
• Not sure where to live? Primark currently partner with Highfield House, student accommodation. You will have the option to stay at Highfield House and if you do, Primark will generously contribute towards 25% of your total annual rent and cover your deposit!  

About you

If you’re an undergraduate looking for a 12 month placement before you head back to university for your final year, we’d love to hear from you. If you’re in your last year at university or have already graduated, head back to the careers website to find other roles across the business. 

About the placement

You don’t watch from the sidelines around here — you get stuck in. Through hands-on experience and responsibility from the get-go, you’ll gain a vast insight into how our business works and contribute to it from day one. Inspiring, supportive colleagues will make you feel welcome and valued. And we’ll also help you to develop your skill set and grow your potential through supported learning with on-the-job training, masterclasses, and an assigned buddy.

What you’ll need

Curious, detail-focused, organised, strategic thinker. That’s you. You’re someone who likes to question the “why” behind how people think and act; someone who is intrigued by what makes a brand. A great communicator who can engage people by creating a story, rather than just reporting numbers. You’ll be able to navigate numerous stakeholders, develop relationships, and adapt findings to make insights bespoke to their function. With your initiative and interest in marketing research, you’ll thrive in a fast-paced international environment thanks to your proactive attitude and brilliant problem solving.

What you’ll do

Explore the ‘why’ behind the ‘what’. Your role will cover all things brand and consumer, helping the business understand how the Primark brand is perceived and what the key opportunities are for brand growth. To do this, you’ll work on our brand tracker; working with our external agency to track consumer perceptions of Primark and competitors across numerous international markets. You’ll evaluate consumer reactions to campaigns to understand the impact of marketing activations and help develop future strategy. On the consumer side, you’ll explore the way people think and act, such as by creating consumer profiles, understanding country differences and the impact of media, and responding to ad-hoc requests. This will develop your skills in a variety of qualitative and quantitative research methods and give you the opportunity to make your mark on Primark. All this insight needs communicating, so you’ll be challenged to present findings in an easy to understand, actionable manner. With Primark increasingly entering new markets, and consumer trends constantly changing, you’ll work creatively to uncover new opportunities and help inform business strategy.

Why should you apply?

In Primark, we’ve always said everyone’s invited and we’re committed to making everyone feel safe and comfortable to be themselves. We believe that a diverse, inclusive, and accessible environment elevates us all, and enables creative ideas and collaboration to flourish. Because when we work together, we can accomplish so much more.

And yes, this place moves fast, and it’s growing even faster but we’re committed to providing the best, and most socially and environmentally ethical fashion that’s affordable for everyone. Primark Cares is our commitment to reducing fashion waste, halving our carbon footprint, and improving the lives of the people who make our products.

This placement has real impact, you could even see the results of your work, out on the shop floor! Make your CV look amazing and if you wow us, there could be a permanent job up for grabs when you graduate.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.