People & Culture Advisor

Because we strive to put people first.  
Culture, our way. 

People and Cultureat Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What You’ll Do as People & Culture Advisor

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: 

• Build strong, trusted relationships with business stakeholders, providing tailored P&C advice, coaching leaders on best practice, and offering strategic guidance on complex people matters.
• Manage employee relations cases (performance, misconduct, grievances), ensuring fair and legally compliant outcomes while coaching managers to effectively lead and develop their teams.
• Partner with Talent Acquisition and hiring managers to deliver a proactive recruitment strategy, support interviews, and ensure a positive, professional candidate experience.
• Oversee and support the full employee lifecycle—from onboarding to performance management, engagement, employee relations, and offboarding—continuously improving processes and colleague experience.
• Use P&C metrics, analytics, and engagement survey insights to identify trends, inform people plans, and design targeted interventions, training, and action plans with business leaders.
• Lead and support talent management, succession planning, and P&C initiatives, collaborating with COEs and People Services to implement best practices, policies, and annual P&C priorities aligned to business needs.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Minimum 3+ years’ HR experience, including coaching and partnering with line managers, with strong exposure to employee relations, performance management, and talent management.
• Degree in HR or a related discipline preferred, with sound judgement, strong ethics, and the ability to manage highly confidential and sensitive matters with integrity.
• Proven ability to build effective working relationships across all organisational levels; approachable, empathetic, and emotionally intelligent with strong communication skills.
• Highly organised and detail-oriented, able to prioritise, multitask, manage demanding workloads, analyse data, and meet deadlines in a fast-paced, agile environment.
• Resilient, flexible, and solution-focused, demonstrating initiative, accountability, and adaptability in continuously changing business environments.
• Strong influencing, coaching, and presentation skills, capable of translating complex information into clear, actionable insights and leading others through change.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

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