Regional Planner

Regional Planner

Because your perspective shapes trends. Innovate, your way.

As a Regional Planner, you’ll shape and execute the product range strategy across our U.S. store portfolio. Your focus will be tailoring ranges to state and store needs, balancing commercial performance with customer demand. Working closely with Buying, Merchandising, and Design teams, you’ll influence product selection, grading, and depth to align with local trends, seasonality, and regional preferences.

This role demands strong analytical skills, commercial acumen, and the ability to influence stakeholders. You’ll monitor regional performance, identify growth opportunities, and provide insights to drive in-season trading and future planning. Collaboration is key—you’ll synthesize input from multiple teams and maintain close alignment with Product teams, requiring regular onsite presence at Arthur Ryan House and travel to the U.S. Your work will ensure global strategies align with U.S. priorities, optimizing ranges and profitability across the network.

What You’ll Do:

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Shape and deliver US‑specific product ranges through deep collaboration with BMD teams, informed by grading, sizing analysis, and market insights.
• Conduct comprehensive pre‑season and in‑season analysis—including climate, location, customer profile, and competitor pricing—to guide range tailoring and commercial decisions.
• Build category structures from store to country level, leading US grading, option planning, and department‑level budget inputs.
• Monitor regional sales performance to identify growth opportunities, optimize underperforming categories, and recommend in‑season and future‑buy adjustments.
• Partner cross‑functionally with Space Planning, Buying, Merchandising, Design, Retail, and Planning to ensure optimal space allocation, product relevance, and strategic alignment.
• Deliver clear, insight‑led reporting and presentations, acting as the key connector between US Retail and BMD teams to translate insights into actionable strategies that enhance profitability and market fit.

What You’ll Get:

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Brings 5+ years of Product/Branch Merchandising experience within complex fashion retail, owning full category responsibility and delivering data‑driven commercial outcomes.
• Highly analytical with expertise in grading, range building, forecasting, trading analysis, and advanced Excel/data‑modelling, supported by strong capability across merchandising, planning, and analytics systems.
• Influential communicator and trusted advisor, skilled at shaping product direction through insight‑led storytelling and building credibility with senior stakeholders across Buying, Merchandising, Design, and Retail.
• Strong fashion sensibility with the ability to balance brand handwriting, trend direction, and commercial performance across diverse markets and customer profiles.
• Exceptionally organised, detail‑driven, and resilient, thriving in fast‑paced environments while managing multiple priorities, solving complex problems, and delivering clear, concise recommendations.
• Operates with integrity, professionalism, and sound judgement, fostering cross‑functional alignment, protecting confidentiality, and consistently acting in the best interests of the customer, brand, and business.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.