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Insights Analyst

Insights Analyst

Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK.

We are a £9bn+ turnover business with operations across 400+ stores and 16 international markets (and growing). Over the past 15 years, we’ve transformed into a true Retail giant with a global footprint that covers 16 selling markets and now employs over 80,000 colleagues worldwide.

We are a newly formed team within Primark, at the start of an exciting journey to integrate insights into the business to drive performance.
Our mission is to drive insight-led decision making for maximum impact in helping Primark achieve its strategic goals.

Our team will be structured in three pillars covering 1) Market, 2) Consumer and 3) Customer Insight. This role will be gathering feedback from our customers in all markets, analysing that feedback and preparing insights to share with the business. This role will be responsible for supporting the market and customer pillars.

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:
  1. 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  2. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
  3. Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Market
  1. Utilise market intelligence sources across markets (including consumer panels, data aggregators, trend providers, forecasters, and economic analysts) to build compelling insight stories aligned to supporting Primark’s strategic goals.
  2. Support in building Primark’s capability in understanding market trends and their impact on the long-term market outlook to identify potential threats and opportunities.
  3. Collaborate with product business partners as key partners to the Buying & Merchandising teams to scope category specific analysis.

Customer
  1. Working day to day on our continuous customer feedback programmes.
  2. Analyse data received through customer feedback and identify trends to feed into recommendations that could have an impact on customer experience and commerciality of the brand.
  3. Support in automating and executing customer reports on recurring basis for all channels (In store, Online, Digital etc).

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  1. Knowledge of the difference between qualitative and quantitative research and when/how to use them.
  2. Problem solver with some experience of gathering and analysing data
  3. Derive insight from data and identifying visual ways to deliver the insight in a compelling story.
  4. Highly organised – can demonstrate strong project management skills and maintain reference documents, logs and processes.
  5. Proactive, dynamic, self starter.
  6. Works well under pressure in a fast-paced environment.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.


All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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