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Brand Manager

.Brand Manager

Our brand teams are right at the heart of what we do. Surrounded by some of the best marketing and brand specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK.

We are a £9bn+ turnover business with operations across 400+ stores and 16 international markets (and growing). Over the past 15 years, we’ve transformed into a true Retail giant with a global footprint that covers 16 selling markets and now employs over 80,000 colleagues worldwide.

The Primark Customer Function is the ultimate voice of the customer. Cheerleaders. Guardians of customer experience. With end-to-end ownership of the Primark brand across, markets, channels, and touch points. As Brand Manager you will lead and inspire teams across the business to flawlessly execute our brand in pursuit of Superbrand status.
  • Create the tools and processes to empower every one of our 80,000 colleagues and all external agencies to execute our brand consistently and powerfully
  • Nurture the brand. With discipline, integrity, thoughtfulness, and care (including brand guidelines)

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:
  1. 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  2. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
  3. Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:
As custodian of our precious brand, you will be accountable for:
  1. Setting the standards and guidelines across the broader Primark business to ensure the delivery of high quality design excellence and consistent brand communications across all channels
  2. Supporting and running a weekly Brand Clinic meeting to provide clear and consistent brand feedback on creative work across all markets and all channels
  3. Ensuring a clear, connected and coherent brand expression that consistently delivers our brand world across all channels
  4. Providing brand design and creative support for all relevant stakeholders
  5. Developing design guidelines and templates, monitoring and reviewing their application across the business
  6. Ensuring all support materials uphold the brand position, giving colleagues the right resources
  7. Developing consistent master brand assets, ensuring the same core personality and values are visible
  8. Ensuring design is delivered to the highest standard and quality business-wide
  9. Ensure we are clear on how the Primark brand looks, thinks and speaks
  10. Managing agency resources and collaborating with the business
  11. Ensuring the running and upkeep of our Digital Brand Asset Management Site

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  1. Experience managing design teams in either corporate or agency environments (5 years minimum)
  2. Direct experience of developing/evolving master brand systems and expression
  3. Experience translating design into channel delivery (communication, packaging, store, etc)
  4. Working remotely with colleagues across multiple markets
  5. Likes problem solving - asks “the why” behind “the how”
  6. Ability to put systems and processes in place within a matrix
  7. Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
  8. Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team and work within agreed timescales.
  9. Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
  10. Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism. Proven ability in developing effective working relationships across all levels of the organisation.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

ID: 126151BR
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