Applied Insights & Analytics Lead

Applied Insights & Analytics Lead.

Because your new ideas are our way new ways of working. Evolve, your way.

Primark is looking for an Applied Insights & Analytics Lead to build and lead a new team dedicated to delivering actionable insights across all business areas. This role is both strategic and hands on—ideal for someone who has operated in advanced analytics environments using tools such as Alteryx, SQL, Tableau, and Power BI.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.

Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as an Applied Insights & Analytics Lead

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Build and lead a high‑performing applied insights team delivering advanced reporting, analytics, and workflow optimisation.
• Oversee the redesign and optimisation of analytics workflows, including transitions from Alteryx to Tableau/Power BI reporting frameworks.
• Architect high‑quality datasets, dashboards, and visualisation standards aligned to business needs.
• Ensure strong data quality, governance, and efficient information flow across analytical systems.
• Act as a trusted advisor, bringing deep subject‑matter expertise, staying current with best practices, and supporting complex delivery planning.
• Mentor analysts and foster a culture of data‑driven decision‑making and continuous capability uplift.

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Deep technical expertise in Alteryx, Tableau/Power BI, advanced SQL, and scalable BI architecture, with experience leading analytics teams or major BI transformations.
• Strong retail commercial acumen, partnering with trading, merchandising, supply chain, and store operations to embed insights into day‑to‑day decision‑making.
• Proven ability to define, prioritise, and manage an analytics portfolio, balancing quick wins with strategic capabilities and measurable business value.
• Experienced in designing KPI frameworks, performance scorecards, and benefits‑realisation measures to track and communicate analytics impact.
• Trusted advisor with strong stakeholder influence, data storytelling, and decision‑enablement capabilities, comfortable challenging senior leaders.
• Demonstrates a strong governance and quality mindset, ensuring consistency, control, and high standards across analytics and reporting.
• Inspirational people leader who drives innovation, builds high‑performing teams, and fosters a culture of continuous improvement, customer focus, and data‑driven decision making.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.     

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.