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UX/UI Designer

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.


As the UX/UI Designer will have a keen eye for detail and a passion for cutting-edge design to join us. As a part of our team, you will report directly to our UX Design Lead and you will collaborate cross-functionally with a wider group of innovative and inclusive colleagues and leaders. If you enjoy working in a fast-paced, dynamic environment and have a desire to develop your career, all while making a meaningful impact on our business and customers, this is the opportunity for you!

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first.

Some of our benefits are:

  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  • Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
  • Primark Perks – Discounts with some local partner businesses to our offices


What You’ll Do:

In your role, you’ll collaborate with different people across a range of skill sets. Here’s a flavour of your day-to-day:

  • Be able to identify and explore product issues, develop design solutions and support the project along its entire path: from idea and implementation, through to its development and delivery.
  • Contribute to and improve processes and frameworks to enable consistency and efficiency of digital assets such as design systems, guidelines, and pattern or component libraries.
  • Create customer journey maps, user flows and wireframes.
  • Design the end-to-end (UX and UI) experience and work across the lifecycle of a product feature.
  • Actively contribute to the creative process by offering input, providing feedback and sharing ideas. Identify future opportunities whilst working as a thought partner to relevant stakeholders.
  • Plan, brief, collaborate and/or conduct remote and in-person user tests to research and validate proposed designs and other additional UX recommendations.
  • Present product design ideas/solutions to cross-functional teams. Identify user problems and find reasonable solutions through in-depth research. Whilst working closely with our engineers at the build stage, develop mock-ups and prototypes to resolve these issues.


What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

  • 3+ years of relevant UI/UX design experience.
  • Experience creating wireframes, prototypes, and visual designs, preferably with a fashion retailer.
  • Proficient with design tools such as Figma [our primary digital design and prototyping tool], as well as virtual whiteboarding tools such as Miro or Mural.
  • Knowledge of interaction design and user experience best practices. Previously demonstrated strong user experience and design thinking skills which span the entire product design process.
  • Ability to create and update design systems and version control tools/processes.
  • Familiarity with agile processes and development languages such as HTML/CSS.
  • Experience of user research techniques and reporting - preferably with remote user testing tools such as Userbrain or Usertesting.com.


Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss

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