Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

As the Digital Marketing Editor, you will play a critical role in shaping the voice of our brand across multiple digital platforms. You will be responsible for writing compelling, creative, and on-brand copy for CRM campaigns, paid social ads, and cross-functional marketing campaigns. Additionally, you will support the marketing team by delivering high-quality copy for other promotional content when required.

What You’ll Get

The work you do shapes the impact we have. We are focused on providing you with the culture to reach your potential. Your well-being is our top priority.

Some of our benefits are:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner businesses to our offices

What You’ll Do:

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Develop engaging and persuasive copy for CRM campaigns that resonate with our customers and promote engagement.
• Create effective, results-driven copy for paid social media campaigns (Facebook, Instagram, TikTok, etc.), ensuring each platform's nuances are captured.
• Collaborate with the marketing and brand teams to write copy packs for company-wide marketing campaigns, ensuring consistency in tone and brand voice across all channels.
• Provide additional marketing copy as needed, such as for website content, product descriptions, and editorial content.
• Ensure all copy aligns with the company’s brand voice, mission, and values, while also being fun, engaging, and reflective of current fashion trends.
• Stay up-to-date on fashion trends, industry news, and digital marketing best practices to continuously refine your writing style and approach.

What You’ll Bring

At Primark, we focus on assisting you in developing your mindset and skillset for you to reach your potential. Here is a more detailed breakdown of the experience you need:

• 3-5 years of experience as a copywriter, with a focus on fashion, lifestyle, or retail marketing.
• Excellent grammar and spelling with the ability to edit own work
• Should be a person with a positive approach to networking quickly across the business
• Strong portfolio demonstrating a range of creative and strategic writing, especially for digital campaigns.
• Good understanding of CRM and paid social strategies, with proven experience in ensuring customer engagement and conversions through copy.
• Ability to write in a fun, energetic, and on-brand tone that aligns with the company’s core audience.
• Degree in journalism, marketing, communications, or a related field.
• Experience working in a fashion retail environment is advantageous.
• Understanding of SEO best practices as they relate to content creation.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.