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SEO Analyst

Job Title:SEO Analyst – Spanish speaker
Reports To:SEO Manager
Team:Digital
Location:Reading, UK
Job-Type Full-time, permanent
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SEO Analyst – Spanish speaker
The SEO analyst's responsibilities include analysing and identifying gaps in website content and optimizing pages for improved search results. You should be able to identify marketing opportunities and come up with recommendations to increase website traffic. You should have worked in a similar role previously. Technical SEO knowledge is desirable.

This role is suitable for a Spanish native speaker. Portuguese and Italian languages are a bonus.

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SEO Analyst – Spanish speaker
  • Support the SEO Manager in driving the SEO roadmap, prioritising key activities as needed.
  • Work closely with the SEO Manager, digital trading, content and web production teams to ensure the website is fully optimised for SEO and the right content is being created to drive SEO projects
  • Managing Primark store listings through a third-party platform
  • Perform keyword research and competitive analysis
  • Perform audits, analysis, and reporting on issues/opportunities across the sites.
  • Identify and drive opportunities to grow online channels through new SEO projects
  • Conduct day-to-day analysis to monitor SEO activities and build insights to inform the future roadmap
  • Work with external agencies to meet shared goals as needed
  • Support the development of SEO skills and knowledge through the digital team
  • Monthly reporting providing performance insights, recommendations and strategies for continued improvement
  • Contribute to systems and processes documentation, design and customization, and configuration of CRM systems
  • Develop new SEO tests and strategies to improve site performance and organic visibility
  • Communicate findings from large volumes of data and analyses from multiple sources to various audiences across the business in a meaningful and engaging way.


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SEO Analyst – Spanish speaker
Essential: -
  • 2-3 years’ B2C SEO Experience, ideally within the digital/retail space
  • Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
  • Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
  • Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
  • Experience developing and nurturing strong and productive working relationships
  • Excellent interpersonal/communication skills, with the ability to present complex information in an understandable manner to relevant stakeholders.



Personal Attributes
  • Thrives in a fast-paced environment and possesses the ability to adapt to change, in line with changing business requirements.
  • Genuine interest in the fashion industry and passion for the Primark Brand
  • An infectious obsession with customer experience.
  • Analytically minded with a passion for producing actionable insights from data.
  • Energetic and enthusiastic
  • Flexible, positive and determined
  • Works well with others to help the team succeed, readily offers ideas and support
  • Effective presentation skills with the ability to adapt style to suit the audience
  • Works in an organised and structured way, managing own time effectively
  • Utilises information relevant to own role and makes informed decisions
  • Takes ownership of delivery, following standards and processes to guarantee quality
  • Open to other’s ideas and feedback
  • Makes decisions where possible and seeks guidance when needed
  • Acts quickly to ensure problems are solved at a pace
  • Actively gets to know the customer profile and considers how to best meet their needs
  • Aware of own strengths and development needs, take responsibility and seeks opportunity for developing own talents

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