JOB DESCRIPTION
JOB DESCRIPTION
Data Intelligence Analyst
Because we strive to put people first.
What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first.
Some of our benefits are:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner businesses to our offices
About the role
Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
As a Data Intelligence analyst, you will play a key role to develop our analytics capabilities in our new Digital Analytics Centre of Excellence. You would join a growing team that will operate our 16 markets!
You will be guiding our Digital and DigiTech teams to understand customer pain-points and identify the biggest opportunities. This analyst will transform digital data into meaningful reports and deep dive investigations and work across all product squads. These actionable insights will be presented to senior stakeholders, external agencies, and will drive business decisions.
Reporting to the Digital Analytics Manager, this role would be ideal for someone who worked in a retail e-commerce environment, with experience working on digital measurement and reporting tools. This person will be expected to communicate at all levels, as well as having strong analytical skills
What You Will Do
You will be joining a fast paced, commercial environment, with the opportunity to collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Collect, clean, and analyse large datasets from multiple sources (digital marketing & measurement platforms, sales systems, CRM, etc.) to generate actionable intelligence
- Develop and maintain interactive dashboards and performance reports using data visualization tools to support key decision-making processes.
- Identify trends & patterns with operational data to inform business strategy.
- Partner with stakeholders across Digital Teams and Product Owners to define key metrics, uncover insights, and deliver recommendations with digital analysts
- Have a strong voice in providing the immediate team direction on areas of focus using large datasets, dashboards for analysts to conduct cross-functional deep-dive analyses to understand the root causes of performance issues and uncover new growth opportunities.
- Proactively ensure our teams are always receiving the most relevant data and insights to inform stakeholders and support the business decision-making.
- Ensure data quality and governance protocols are followed and contribute to continuous improvement of data processes and standards.
- Take ownership and lead the Data Champions Programme, building and supporting a network of team members across Digital and Digitech. This initiative upskills participants in analytical capabilities, enabling them to become the primary point of contact for analytics within their respective teams. The programme plays a key role in embedding a data-driven culture across Digital and Digitech.
- Liaise with appointed external agencies supporting digital analytics.
What You Will Bring
- 4+ years' experience in a data analyst, BI analyst, or data intelligence role with a strong understanding of commercial operations in ecommerce, preferably in retail
- Proficiency in business intelligence and data visualization platforms (e.g. Tableau, Power BI, Looker Studio, Alteryx).
- Strong experience in data analysis tools and languages (e.g. SQL, Python, R), and experience working with large datasets.
- Excellent analytical and problem-solving skills with large datasets, with a sharp attention to detail and ability to simplify complex data into clear reports and dashboards to deliver actionable insights.
- Confident communicator with the ability to present insights and influence decisions across senior leadership and cross-functional teams.
- Proven ability to manage multiple projects simultaneously with several stakeholders and deliver high-quality outputs under deadlines.
- Strong business acumen and ability to connect data to commercial outcomes.
- Strong experience with data warehousing and cloud platforms (e.g. Azure, BigQuery, Teradata) required
About Primark
At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss
#LI-KS1
MEET YOUR COLLEAGUES
-
May 02, 2024
-
Meet Humphrey, our Head of Digital ExperienceWe sat down with Humphrey Rose to talk about our Digital journey, what we're working on and the opportunities that brings for our colleagues to make a huge impact. January 20, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Digital, Tech & Data Related Content - Digital
-
Craig My Primark StoryMeet Craig. One of our Team Managers at Primark OSE. Craig’s always had the eye for commerce. At Tottenham Court Road Primark, he’s bringing his vision to life! July 04, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Digital, Tech & DataWhether you love the possibilities of the latest tech, thrive with all the data in front of you, or digital marketing gets your creative brain going, there's a role for you at Primark. February 01, 2018 Related Content - Digital, Tech & Data Related Content - Digital
-
Our Dublin Head OfficeRedesigned in 2015, this amazing hub is home to over 1,000 talented, interesting, and unique people who can't wait to welcome you to the team. Enjoy the fun, friendly, inclusive atmosphere, and all the incredible facilities that make our office so much more than just a workspace. July 12, 2024 5 minute read Article About us Primark Locations Content Hub Related Content - Head office
-
July 16, 2025
-
Harrish My Primark StoryFind out about Harrish and his role as our Senior Ethical Trade Executive - Western Europe, Africa and the Americas July 04, 2024 Article Our People Stories Ethical Trade Content Hub Related Content - Head office Related Content - Ethical
-
Meet DougieDougie is one of our Buyers. Find out more about his career story at Primark July 04, 2024 Article Our People Stories Buying, Merchandising & Design Content Hub Related Content - Head office Related Content - Buying, Merchandising & Design Related Content - Buying
-
Nigel's StoryMeet Nigel, one of our Retail Assistants. Find out more about his story and what makes life at Primark different for him. July 10, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Oscar My Primark StoryFind out about Oscar and his role as a Visual Merchandising Manager. July 12, 2024 Article Our People Stories Visual Merchandising Content Hub Related Content - Instore
-
Ikram My Primark StoryMeet Ikram, a Team Leader at our Sawgrass Mills store! Find out more about her story and the role of a Team Leader. July 12, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Emeir My Primark StoryFind out about Emeir's amazing career journey at Primark. July 25, 2024 Article Our People Stories Marketing & Brand Content Hub Related Content - Head office
-
Let's Talk Adaptive with Ann Marie & ChristineAs part of our adaptive range launch, Ann Marie and Christine sat down to chat about their involvement in bringing the product to life. February 13, 2025 Article Our People Stories Values & Diversity Buying, Merchandising & Design Content Hub Related Content - Buying, Merchandising & Design
-
Meet Daniela, Our Senior SEO ManagerWe caught up with Daniela to dive into the world of SEO at Primark. January 20, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Head office Related Content - Digital, Tech & Data Related Content - Digital
-
Meet Lauren, Our Ecommerce Trading ManagerWe caught up with Lauren to talk about her role within Digital at Primark. January 29, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Digital, Tech & Data Related Content - Digital
-
PRIMARK IS A TOP EMPLOYER!We're thrilled to be named a Top Employer for 2025 for a second consecutive year. February 19, 2025 Article Our People Stories Content Hub
-
Leading with Values: Building Success TogetherMeet Julien and learn how he and his team have embraced our Values & Behaviours. March 26, 2025 Article Our People Stories In-store Content Hub Related Content - Instore
-
Sandra's StoryWe sat down with Sandra, one of our Payroll Specialists to find out more about her career journey to date. April 16, 2025 About us Our People Stories Finance Content Hub
-
Trend ReportHow Automation, and Global Mobility Are Transforming Payroll at Primark April 16, 2025 Article Finance Content Hub Related Content - Finance
-
Payroll at PrimarkA Primark payroll career has a massive global impact - from the UK and Ireland to Centre Easter Europe and the US, Payroll supports some pretty impressive functions, like expanding into new markets and supporting innovative global strategies. April 09, 2025 Article About us Finance Content Hub Related Content - Finance
Sign Up for
job alerts
Sign up for email job alerts for future roles with Primark using the form! We will use the details you provide only to inform you about future vacancies that match your search criteria if and when they become available.