Digital Artworker

Because we strive to put people first. Culture, our way. 

Digital at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team. 

What You’ll Do as Digital Artworker

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:  

• Design and deliver digital assets for Primark.com across multiple regions and languages, supporting the design and content teams from concept to execution.
• Adapt campaign imagery into engaging formats, including art working, cropping, GIFs, and typography overlays.
• Create dynamic, trend-driven content using User Generated Content and viral moments to enhance engagement.
• Ensure brand consistency across all assets while contributing to the evolution of Primark’s digital aesthetic.
• Collaborate with Brand and Marketing teams to maintain creative alignment and propose innovative ideas and workflow improvements.
• Utilize AI tools and DAM systems to streamline workflows, organize assets, and deliver high-quality work under tight deadlines.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:   

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Degree in Art & Design, Graphic Design, or related field with proven experience in digital artwork or creative production roles.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma for design workflows.
• Strong artworking skills, attention to detail, and ability to work confidently within brand guidelines while contributing to their evolution.
• Knowledge of digital content trends across social and editorial channels, plus familiarity with retail priorities and data-informed design decisions.
• Experience with Digital Asset Management systems, CMS platforms, and motion/video editing tools (Premiere Pro, After Effects).
• Creative, organized, and collaborative mindset with excellent time management, communication skills, and adaptability under pressures.

 Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

 If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.