JOB DESCRIPTION
Store Manager
Store Manager - NEW LOCATION!
Location: Koszalin, Forum
Position Type: Full-time
Contract Type: Employment contract
Shift Pattern: Based-in store work
Because you want to lead a store like it’s your own business
At Primark, we do things our way – with passion, care, and high standards. For over 50 years, we've been creating stores people love coming back to – offering the latest trends at affordable prices and an atmosphere that sets us apart. We are a business that continues to grow and invest, creating maximum joy at minimum cost.
Our colleagues are at the heart of everything we do – we’re caring, dynamic and we succeed together. The size and scale of our stores is unmatched anywhere else – and so our roles are a bit different. So are our broad range of opportunities. If shaping futures and encouraging sales is something you excel at, join our team as a Store Manager. And the best part? You decide how to run your store.
Why join us?
At Primark, Store Managers are empowered to lead with vision and autonomy. You’ll shape the future of your store, your team, and your career – with a company that supports and celebrates your leadership.
Our benefits put you first:
Strategic Ownership
You’ll run your store like a business – with full responsibility for commercial performance, team development, and operational excellence. You set the direction and decide how to achieve results.Leadership at Scale
You’ll lead a large and diverse team – over 100 Retail Assistants and a group of 10–15 Managers. Your leadership will shape the store’s culture, energy, and success.Real Development Opportunities
From tailored leadership programs like Lead Our Amazing Stores, to international projects and mobility across Central and Eastern Europe – we invest in your growth.Supportive Culture
You’ll be part of a collaborative management team, where ideas are valued and support is always available.Diversity that brings us together
We welcome everyone. Our teams are made up of people of all ages, backgrounds, talents and personalities.Wellbeing and health support
24/7 support via our “Let’s Talk” programme – for you and your family – including mental health, legal, and financial advice.Permanent colleague discount
Enjoy it at all Primark stores in the country.
Your Role as Store Manager
You’ll be the strategic leader of the store – driving performance, maximising sales, shaping culture, and delivering exceptional customer experiences.
Your tasks will include:
Defining and executing the store’s long-term strategy, aligned with Primark’s commercial goals and customer experience standards.
Leading a large-scale team – over 100 Retail Assistants and 10–15 Managers, with a focus on engagement, development, and collaboration.
Driving commercial results through strategic planning, data analysis, and a deep understanding of customer needs and market dynamics.
Monitoring market trends and competitor activity to identify opportunities and risks, adjusting strategy accordingly.
Monitoring managing end-to-end store operations, ensuring smooth daily functioning, compliance, and high standards across all areas.
Taking an active role in managing People & Culture (HR) processes in partnership with the People & Culture Team.
Building a strong store culture based on Primark values – where people feel empowered, supported, and motivated to grow.
Lead change and innovation by introducing new ideas and solutions to improve store performance and customer satisfaction.
Representing Primark locally, building relationships with external partners and contributing to brand development initiatives.
Actively participating in various projects related to developing the Primark brand in the local and international market.
Because you’re one of a kind! You’re a perfect fit if you:
Have at least 6 years of experience in a senior retail leadership role – ideally as a Regional/Area Manager in a large-format, fast-paced environment or as a Store Manager of a large- format flagship store.
Know how to lead and inspire large teams – including both Retail Assistants and Managers – to achieve ambitious goals together.
Combine strategic thinking with a hands-on approach – you’re confident in making decisions, setting priorities, and driving results.
Are a natural communicator – you build strong relationships, give clear feedback, and know how to coach and motivate others.
Think commercially – you understand customer needs, analyze data, and turn insights into action.
Thrive in dynamic environments – you’re adaptable, solution-oriented, and ready to lead through change.
Are fluent in English and Polish.
Are open to working flexible shifts, including weekends.
APPLY NOW
Don’t wait – step into a role where your leadership truly matters.
Because you want to lead your store like it’s your own business.
MEET YOUR COLLEAGUES
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