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Digital, Tech & Data

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DIGITAL, TECH & DATA
AT PRIMARK

Every day at Primark, our Digital, Tech and Data teams make powerful advances. Whether you love the possibilities of the latest tech, thrive with all the data in front of you, or digital marketing gets your creative brain going, there's a role for you at Primark.

Our passionate people drive our business forward, equipped with the technology and data that power our ambitious goals and provide an incredible in-store experience.

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OUR BUSINESS AREAS

Technology

In Primark's new age of Tech, we're building agile ways of working, that solve problems across the business. We're as passionate about tech as we are about the fashion we serve our savvy customers – and now we're finding the new best way to work as we move forward from our legacy processes and systems. Up for the challenge?

Find out more about Technology Careers

Data and Analytics

Our ambitious Data and Analytics teams start by developing data. They ensure our data warehouse is managed to perform and that our data is available, accurate and can be transferred across business projects, stores, and online. They're also storytelling pros, visualising and reporting their findings to decision-makers.

Find out more about Data and Analytics Careers

Digital

Digital has an incredibly important role to play in this next iteration of Primark. Our digital strategy is to drive growth – and this is how we're getting started:

Find out more about Digital Careers

DIGITAL, TECH
AND DATA
our way

Here you're encouraged to collaborate, take ownership, and get hands-on with incredible transformative initiatives. Look forward to nurturing meaningful tech partnerships in amazing hubs, or using code to power the next big thing. Discover plenty of opportunities to make a massive difference to our ever-growing global business.

A man wearing a black sweater against a purple background.

THE VISION

We aim to delight our customers with incredible fashion at even better prices all over the world. It's all about maximum joy at minimum cost, for our customers, colleagues, and the planet. We're staying true to who we are as we expand into new markets and our existing ones, and that requires some transformation.

A woman in a black dress posing coming out of a pink portal

THE PLAN

That's where our 5-year strategy comes in.

We're increasing by 130 stores, with the exciting challenge of entering into new markets. Along with trialling new channels like click and collect, we'll significantly expand our store footprint in the US. This means our supply chain, the awareness of Primark, and our colleague count need to expand too.

And in this digital age, we're turbocharging – focusing on upgrading our systems and implementing automation. Our ambitious goal requires Digital, Tech and Data to underpin everything we do, which means they need to grow to take on even more exciting projects. And that's where you come in. Ready to join a passionate, global team?

Plaid shirt man with blue polka dot tie showing peace sign.

IMPACTFUL WORK

As the next stage in the evolution of a business with a legacy of innovation, Digital, Tech and Data are being reimagined. We're reinventing how we think about tech, how we manage value and risk, and how we collaborate.

We're shifting towards a way of working that uses modern practices to deliver better value for our customers and colleagues. We're aiming for quicker, more reliable and safer – and all thanks to your innovative mind.

Three people posing.

NEW GROWTH

It's an exciting time to join – with incredible learning opportunities, you'll develop professionally within a flat hierarchy. We want you to be the subject matter expert, partner effectively with stakeholders, and thrive alongside our business.

Culture

It's Primark. We're bold, ambitious, and lots of fun. And because we're reinventing ourselves, there's loads of room for opportunity. Tech needs your skills and perspective to move us from our legacy systems, Digital needs the innovation that can build us up from scratch, and Data needs analytical minds that steer us in the right direction.

Here you can expect high energy, high pace and huge passion. Experience the freedom to challenge yourself and the status quo. And most importantly – make work work for you. Because flexible working allows you to focus on what matters most.

A woman in a black shirt and glasses stands with her arms out.

YOU AND DIGITAL,
TECH AND DATA

We've already made great strides, but now we need you to take us even further to enhance our colleague and customer experience. Create digital experiences that make life easier for everyone. Explore how we maximise our investments. Solve business problems with advanced analytics and your innovative solutions.

Our customers expect us to surprise and delight them at every corner. We're building our modern architecture – and working across the changing tech landscape requires Primark colleagues who love to learn, grow, and find the best way to do things. It's our way, together.

WORK
LOCATION

Where our teams call home.

Our Tech, Digital and Data Teams have found a home in our Dublin HQ and Reading Regional Office.

Redesigned in 2015, they're fun, friendly, inclusive atmospheres that house over 1500 ambitious Primark team members.

In-office, our colleagues enjoy:

  • A café and coffee bar
  • Subsidised canteens
  • Wellbeing and exercise studios
  • Flexible workstations
  • Breakout areas
Pictures hanging from ceiling in art gallery.

And in our Dublin office, you'll find our fashion press room and photo studio.

INTERESTING PROJECTS
WE'VE BEEN WORKING ON

  • A minimalist WordPress theme designed for Primark, featuring clean lines and a modern aesthetic.

    Our consumer site

    We're making it easier for our customers to find the products they want online, and then snag them in-store. Our site features thousands of products in a fresh, new design, with enhanced navigation and the ability to check stock availability in local stores all over the world.

  • Primark's online expansion

    Click-and-collect UK

    Click-and-collect allows our customers to buy online and pop to their local store to pick up their orders. We've started rolling it out in the UK, saving our customers time and creating a happier shopping experience.

  • Tablet with shopping bag icon, symbolizing online shopping convenience.

    EPOS transformation

    That's our 'point of sale' system. This, combined with our new SCO 100 self-checkouts are changing the game – happy customers queue less thanks to faster transactions, and we use less energy, which reduces our carbon footprint.

  • Depot automation

    We're increasing speed and efficiency across our supply chain operations, thanks to innovative automation technology.

  • The Data Academy

    Primark's Data Academy arms our people with the data and analytics skills and mindsets they need to thrive, and show us the way forward.

Meet Our
Colleagues

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